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Small Business By The Numbers

Small Business By The Numbers

Written by: NFIB
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Small Business by the Numbers is the NFIB Research Center podcast where we discuss everything related to the small business economy. Co-hosts Holly Wade, the Executive Director of the NFIB Research Center, and Peter Hansen, Director of Research and Policy Analysis, will discuss data, stories, and the economic conditions affecting small businesses nationwide.

© 2025 Small Business By The Numbers
Economics
Episodes
  • Ep. 3: The History of NFIB Small Business Data
    Jan 8 2026

    Take a look back at the 52-year history of NFIB’s Small Business Economic Trends report. The monthly report provides experts with a critical data framework for the small business economy. Special guest Bill Dunkelberg, NFIB’s Chief Economist,joins Holly Wade, NFIB Research Center Executive Director, to talk about the report and explore how this data has contributed to our understanding of economic conditions affecting small businesses over the decades.

    Learn more about the NFIB Research Center and the most recent Small Business Economic Trends report.

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    34 mins
  • Ep. 2: Small Business Optimism Increased in November Data
    Dec 9 2025

    Holiday shopping is underway, and small business optimism is increasing in NFIB’s recent Small Business Economic Trends data. Co-hosts Holly Wade, NFIB Research Center Executive Director, and Peter Hansen, Director of Research and Policy Analysis, explore causes for the increase in optimism, including positive news on sales, hiring, and compensation plans. They also discuss less encouraging data in the supply and pricing sphere, where inflation-related difficulties are increasing for small businesses.

    Learn more about the NFIB Research Center and get the full report.

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    24 mins
  • Ep. 1: October Small Business Economic Trends
    Nov 11 2025

    Each month, the NFIB Research Center surveys a random sample of NFIB members to collect data for the Small Business Economic Trends Report. To kick off the new research podcast, co-hosts Holly Wade, Executive Director of the NFIB Research Center, and Peter Hansen, NFIB’s Director of Research and Policy Analysis, dive deeper into the key findings from the October 2025 survey. Their discussion covers numerous trends that have been difficult to track during the government shutdown data blackout. While NFIB’s Optimism Index is just above its historical average, the conversation covers an outlier in the labor market trend, small business’ concerns and challenges, and what to watch for in the coming months.

    Learn more about the NFIB Research Center.

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    31 mins
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