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In this episode, we explore the importance of customer feedback for small business owners. Join Lily Richmond as I explain why customer feedback is a powerful tool for refining your products and services, building trust, and driving growth. I share actionable strategies for collecting and using customer feedback effectively, whether it's positive praise, constructive criticism, or dealing with unfair reviews.

Discover strategies for responding constructively to unsatisfactory reviews and handling false claims from competitors with integrity and transparency. Tune in to learn how to turn every piece of customer feedback into a stepping stone toward better relationships with your customers and building a continually improving business so you can stay ahead of your competitors.

Plus, stay tuned for the next episode, where I challenge the age-old adage that "the customer is always right" and propose a more balanced approach based on mutual respect.

So, let's huddle up, dive into this episode, and work together to equip you with the marketing knowledge and confidence you need to make real progress.

Grab links to helpful tools to collect customer feedback, and links to help you report bogus reviews.

View the full episode show notes.

Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
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This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business.

Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such as knowing your target audience, offering, and unique value proposition. It's not enough to simply search for a generic launch marketing plan template online. Instead, I'll provide you with a simple formula that includes a core goal, key strategies, and the tactics to get your business launched.

In the previous six episodes, we covered important topics such as making your product or service irresistible, identifying your target market and ideal customer, crafting a single-minded statement, setting pricing, and creating a brand and distribution strategy.

By the end of this episode, you'll be able to consolidate all the marketing knowledge you've gained from the previous episodes of this series and create a launch marketing plan that is specific to your business, industry, target market, brand, and local environment. Plus, I've created a Launch Marketing Plan template you can download and use as the basis for your very own plan.

So let's huddle up and dive into this episode. Let’s work together to equip you with the marketing knowledge and confidence you need to make real progress.

Get your FREE launch marketing plan template, all the links to previous workbooks in the series, show notes and transcript at https://marketingondemand.co/podcast

Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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011: You can have the best product or service in the world, but it’s a wasted effort if you don’t get your distribution strategy right. Join me, Lily Richmond, in the latest Small Business Marketing Huddle episode to learn how to effectively distribute your product or service and reach your customers.

We'll discuss the pros and cons of direct versus indirect distribution channels, supply chain management, and how to maintain your brand's essence at every touchpoint. No guests, just practical steps and five easy-to-implement actions to get your distribution strategy right and your product or service in the hands of your customers.

By the end of this episode, you will have the knowledge to determine what distribution strategy is best for you and what distribution sources you need to have in place to perfect it.

This is part six in the seven part series on where to start with your marketing when just starting out in business.

Get your FREE workbook, all the links mentioned, show notes, transcript and the other workbooks in the series at https://marketingondemand.co/podcast

Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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