4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Streak for Gmail.

I love this tool! Mostly for the ability to get links to specific emails. I used to use it for workflow when I did various types of outreach and wanted to follow up. It has multiple ways to view emails, whether it's incoming support or sales. The free version used to let you save templates. That used to be my favorite part because of the batching capability.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is You Don’t Need More Discipline, You Need More Trust on the Small Business Straight Talk podcast.

Talk about hitting the nail on the head, looking in a mirror all those cliches. If you think you've failed at improving discipline or if you keep moving your tasks to the next day, this is would be a good episode to check out.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long I typically wait before evaluating results and what to look for during that time. If you find yourself wondering whether to stay the course or move on too quickly, this episode offers a more realistic way to think about the wait.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🧰 I love me a good digital marketing tool.This week’s recommended tool is Cinchshare.
A social media planning platform that is especially useful if you have FB groups. I was impressed at it's batching capability and the templates it has.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is Time is your truest form of wealth (and travel helps you embrace your riches) on the Deviate podcast. I enjoyed the tip about going to markets or squares vs standing in line for touristy things. Lots of good info in this one.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

Is it possible to take a vacation from work without actually taking the traditional vacation? What started as a simple way to teach myself, I don't have to work all the time, so that someday I might actually take more than a day or two off work turned into some fun revelations and a new softer start to my days. Now, let me be clear. I'm not sharing anything about time management. This was more about releasing the pressure that I feel to be productive, even though I was thinking going into it, I'd be productive as hell.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🎧 Mentioned in the episode... ⁠From Depleted to Restored: Which Type of Rest Do You Need Most?⁠ on the Small Business Casual with Emily Aborn

🧰 I love me a good digital marketing tool.This week’s recommended tool is Better Proposals.
An online software that enables you to create attention-grabbing proposals with the help of an easy-to-use editor and a library of templates.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is How to Get Unstuck: The Science and Soul of Releasing Emotional Loops with Katie Morton.

Katie shared a quote from the book, the Artist's Way, that says "Perfectionism I always thought was seeking out the best in things but it was actually me looking for the worst." Mind… blowing… right?

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.

We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.