LinkedIn is evolving, and for smaller accounting firms, it’s becoming one of the most powerful channels to build visibility, credibility, and trust.

In this episode of Small Firm, Big Impact Express, we explore what’s changed over the past 12–18 months, including how LinkedIn now prioritises original, expertise-led content, meaningful engagement, and individual voices over company pages. We also unpack how LinkedIn is increasingly influencing not just client decisions, but recruitment and even how your firm appears in AI-driven search results.

More importantly, we break down what this means for smaller practices and share three practical steps you can take today, from optimising your profile to sharing simple, insight-led content and engaging more effectively.

If you want to build a stronger presence without a big marketing budget, this episode will help you get started.

Resources and further reading:

• Visit the podcast page for more resources

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AI tools can generate research and summaries instantly, but they don’t always produce reliable information. In some cases, outputs may include incorrect or fabricated references that appear credible at first glance.

In this episode of Small Firm, Big Impact Express, Carolyn White, Manager of Library Services at Chartered Accountants Australia and New Zealand (CA ANZ), explains how accounting firms can use AI tools more safely when conducting research.

In just a few minutes, she explores:

• Why AI tools can produce incorrect or fabricated references

• What firms should verify before relying on AI-generated information

• Practical steps to validate research outputs

• How CA ANZ Library Services can support research verification

Resources and further reading:

• Visit the podcast page for more resources

See omnystudio.com/listener for privacy information.

New integrations, AI-powered features and deeper connections between software tools are rapidly reshaping the accounting tech landscape.

In this episode of Small Firm, Big Impact Express, Heather Smith FCA, FCCA, FICB founder of Accounting Apps and a global expert in accounting technology, breaks down what’s changed across common accounting platforms, why your tech stack has a direct impact on profitability, and the practical steps small firms can take to audit their tools for better efficiency.

When systems don’t talk to each other, the cost isn’t just subscription fees. It’s duplicated effort, manual re-keying and billable time lost.

In just five minutes, you’ll learn how to review your current stack, identify overlaps, activate underused integrations and prioritise the highest-impact improvements.

If you want a clear, actionable check-in on whether your tools are helping or hindering your firm’s growth, this episode gives you the essentials without the overwhelm.

Resources mentioned in this episode:

• View the full resource list and episode notes here
• Explore more resources on the podcast page
• Visit the Smaller Practices Centre for more information

See omnystudio.com/listener for privacy information.