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Small Stage, Big Impact

Small Stage, Big Impact

Written by: Renia Carsillo
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Are you tired of bro marketing, manipulative algorithms, and sales funnels that encourage you to 'trip' a prospect to make her buy more? Then you're in the right place. On Small Stage, Big Impact veteran digital strategist, Renia Carsillo, combines solo teaching episodes with interviews to help you learn how to build a sustainable, people-first digital strategy that works for your business. Along the way, she speaks to digital activists, upstart developers, badass content creators, brave community leaders, and other behind-the-scenes folx you probably haven't heard on a podcast before. To help you answer one important question: How do we do better digital (#DoBetterDigital) so we can be better humans?© Renia Carsillo Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 60: Struggling to Scale to 7-figures? Let's Assess Your Mess Together
    Jun 24 2021

    Has running a business taken over your life?

    You're making good money and have no shortage of clients. You're feeling pretty successful with this business that you've built from the ground up.

    But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question.

    You know you need to take your business to the next level, but you're not sure how to get there.

    In today's episode, we'll discuss what's keeping you from growing your lifestyle brand into a full-blown business that you can lead while still having a life.

    When you realize that making money was the easy part...

    When the thing you thought would give you freedom leaves you in chains...

    When you've bought all the courses and watched all the videos and still have no life outside of work...

    It's time to assess your mess and figure out how to go from the Head Doer to the Leader of People.

    I've been working with my long-time friend and project managing guru Stephanie Veraghen to bring you the Assess Your Mess quiz.

    The purpose of this quiz is to help you pinpoint your next steps:

    Do you need to put a project management platform in place?

    Do you need to spend time developing personas and brand guidelines?

    Do you need to better understand how your marketing and sales decisions affect the rest of your company?

    What specific action can you take right now to turn your business mess into magic?

    Join me in today's episode to learn more about what it takes to scale your business to 7-figures in a sustainable, values-driven way.

    You've done the work to lay a firm foundation for your business. Now it's time to add the logistical framework that will allow you to scale into a company that finally gives you the personal freedom you've been searching for.

    Listen to episode 60 now!

    In episode 60 of Small Stage, Big Impact we discuss:
    • [5:18] The key step all businesses must take to scale 7-figures
    • [11:46] What business owners should NOT do when trying to grow their business beyond themselves
    • [17:13] What the Assess Your Mess quiz assesses and how it can guide you toward your next steps
    • [19:38] Why defining your purpose at this level is more essential than it was as a start-up
    • [26:04] A common misunderstanding about the role of a CEO at different stages of a business
    • [32:55] The importance of understanding how your marketing and sales decisions affect the rest of your company
    • [39:05] What referrals can tell you about the sustainability of your business
    • [42:35] How the Assess Your Mess quiz results can help you figure out your next steps in sustainably scaling your business

    Resources mentioned by Renia in the episode:
    • Take the Brand Archetype Quiz and figure out your next steps
    • Learn more about Stephanie Veraghen
    • Sign up for 2-Minute Tuesdays to get weekly digital strategy tips in your inbox: https://realignyourstrategy.com/two-on-tuesdays/
    • Leave a review on iTunes.
    • Connect with Renia on LinkedIn.
    • Don't miss an episode of season 5 of Small Stage, Big Impact.
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    44 mins
  • 59: Need to get your business shit together? Introducing GYST with Stephanie Veraghen
    Jun 17 2021

    Are you ready to revitalize your business and take it to the next level?

    This week I'm teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We've been working hard behind the scenes to bring you a business development program you won't find anywhere else.

    Have you been there, done that with marketing courses and project management systems - and still not gotten the results you need?

    Are you ready to get some systems in place and learn to delegate so that you can be the leader your company needs?

    Are you ready to get your shit together so your business life doesn't have to BE your life?

    Then this episode is for you.

    We are introducing the Get Your Shit Together Intensive for mature businesses who are ready to take things to the next level.

    In today's episode, Stephanie and I talk about what you can expect from the Get Your Shit Together program.

    First, this is NOT a coaching course. We will work alongside you and your team to develop personalized systems and strategies to help you build a sustainable business. We want your business to keep growing and succeeding long after we're no longer in the picture.

    Second, this intensive will provide you with a community of other business owners and CEOs. Like you, these leaders are working to build sustainable values-driven companies. It can be lonely at the top - but it doesn't have to be.

    Third, we want to help you strengthen your team on a personal level. Being a values-driven leader is about putting people first, and that includes your team. We'll work on ways to help you communicate, delegate, and self-regulate to be the leader your company needs.

    We're pretty excited about this program and can't wait to see what we can create together with you.

    Does the Get Your Shit Together Intensive sound like what you've been looking for?

    Join us in today's episode to find out more details and how you can apply.

    Listen to episode 59 now!

    In episode 59 of Small Stage, Big Impact we discuss:
    • [3:46] How the GYST intensive came about and how Stephanie and Renia's experiences and expertise overlap
    • [6:48] The most common issue clients are struggling with when Stephanie and Renia begin to work with them
    • [8:40] What you can expect in the GYST intensive and how it is NOT a coaching course
    • [25:44] The general structure of the GYST program and the importance of being real about the state of your business
    • [29:05] How business management and digital strategy work together to get your business to the next stage
    • [33:09] Why there is an application process for the GYST program and who should apply
    • [36:52] Final details about the GYST initiative
    Resources mentioned by Stephanie and Renia in the episode:
    • Apply to be a part of the Get Your Shit Together Intensive.
    • Learn more about Stephanie Veraghen - business coach, brand consultant, and project manager
    • Discover how HeartMath can help you in your personal and professional lives.
    • Sign up for 2-Minute Tuesdays to get weekly digital strategy tips in your inbox.
    • Leave a review on iTunes.
    • Connect with Renia on LinkedIn.
    • Don't miss an episode of season 5 of Small Stage, Big Impact.
    Show More Show Less
    42 mins
  • 58: Do Better Digital Tips and Actionable Strategies Whenever You Need Them
    Jun 10 2021

    Are you unsure where to start to #DoBetterDigital with your marketing strategy?

    This Tuesday, your next step will be delivered right to your inbox.

    The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values.

    To make those #DoBetterDigital resources readily available, we're starting 2-Minute Tuesdays.

    These weekly emails will take two minutes out of your day, but the impact on your business will be boundless.

    With 2-Minute Tuesdays, you will learn things like:

    • How to write click-worthy metadata,
    • How to optimize internal links in a blog post, and
    • How to apply your values to sales funnels.

    Our goal is to provide you with actionable tips that you can put into place immediately.

    These emails will also give you exclusive access to the Genevieve Digital Team for questions and feedback.

    We've been receiving an incredible number of emails from our listeners. To streamline the process, we are now encouraging you to submit your questions by responding to the 2-Minute Tuesdays emails. This ensures our team has the capacity to answer your questions.

    As an added bonus, every few episodes, Renia will choose audience questions to address directly on the show.

    How do you sign up?

    Go to https://realignyourstrategy.com/two-on-tuesdays/ to get your name on the list.

    But wait!

    That's not the only thing our team has been working on. We're about to launch a new program designed especially for mature businesses. The rollout will begin next week with a special episode. Be sure to tune in!

    In today's episode, be sure to listen for

    • More details about 2-Minute Tuesdays

    • What our new program is all about

    • What you can expect in next week's "Get Your Shit Together" episode (with a special guest!)

    • A mini-lesson in how an ounce of courage can create your most effective CTAs

    Listen to episode 58 now!

    In episode 58 of Small Stage, Big Impact we discuss:
    • [4:20] What our team has been creating behind the scenes just for you
    • [6:04] What the 2-Minute Tuesdays emails are all about and how to sign up
    • [9:00] The #1 tip for creating an effective CTA, especially with an audience that supports you
    • [11:35] The new program designed specifically for mature businesses that will be rolling out soon
    • [14:40] Why Renia is especially passionate about #DoBetterDigital and offering resources to businesses right now

    Resources mentioned by Renia in the episode:
    • Sign up for 2-Minute Tuesdays.
    • Leave a review on iTunes.
    • Connect with Renia on LinkedIn.
    • Don't miss an episode of season 5 of Small Stage, Big Impact.
    Show More Show Less
    20 mins
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