Are you curious about the future of sustainable fashion and the transformative projects shaping this industry? If so, this episode is crafted just for you!

We're joined by Drishti Masand to explore the T-REX project, an acronym for Textile Recycling Excellence. Led by adidas, this initiative aims to revolutionize textile recycling across Europe through collaboration with major industry players like Veolia and various recycling companies.

In this discussion, Drishti illuminates the project’s goals, including tackling the technical and economic challenges of establishing a circular textile economy. She emphasizes the importance of long-term vision in sustainability, showcasing how the New Cotton Project — another EU-funded project that concluded recently — has paved the way by turning post-consumer cotton textiles into new fibers, thus demonstrating the potential of a circular economy.

We delve into the technical complexities that the T-REX project addresses, identifying gaps in textile recycling—from collection and sorting to final recycling processes. Drishti discusses the roles of the 13 key partners involved, each critical in transforming recycled materials into new products. This collaborative effort highlights the integration of advanced technologies to ensure material purity and recycling efficiency.

To round off our conversation, Drishti shares insights on the upcoming EU regulations impacting the textile industry and the importance of aligning industry standards with consumer expectations for sustainability. This episode not only sheds light on adidas’s initiatives but also underscores the broader industry's move towards sustainable practices through innovation and collaboration. Join us to gain a deeper understanding of how these initiatives are setting the stage for a more sustainable fashion future.

Content to Navigate the Episode:

00:00:38 - Introduction to Drishti Masand

00:01:08 - Drishti's career path before adidas

00:02:34 - Drishti's role at adidas and circularity strategy

00:03:25 - The New Cotton Project and its learnings

00:04:38 - Introduction to the T-REX project and its meaning

00:05:39 - Goals and partnerships of the T-REX project

00:06:55 - Technical and economic challenges of textile recycling

00:07:55 - Importance of technological developments

00:09:42 - Issues with the purity of recycled materials

00:11:43 - Key partners and responsibilities in T-REX

00:20:33 - European regulations impacting the textile industry

00:30:45 - adidas's guidelines on eco-design

Key Learnings:

"Circular economy isn't just a concept at adidas; it's a concrete strategy we're pushing forward to reshape how the fashion industry operates by 2050."

"T-REX stands for textile recycling excellence, aiming to optimize a circular system within Europe. We're assessing the economic and technical barriers to make textile recycling a reality."

"We've realized that the technology for sorting and recycling isn't as mature as we thought. There's still a huge gap in making these processes efficient and scalable, which is what we're focusing on in the T-REX project."

"It's not just about recycling textiles; it's about creating a system where everything works in a circular loop rather than the outdated take-make-throw system."

"We are at an inflection point within the EU with new regulations set to redefine the responsibilities of fashion brands towards a sustainable future."

"As we push forward with T-REX, we are not just testing technologies but also creating a blueprint for how a sustainable textile industry could function within the European Union."

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Have you ever wondered how luxury fashion and environmental sustainability can coexist? In today's episode of Smart Creation, the podcast, we dive into this fascinating intersection with a special guest who's making significant strides in this area. Our guest is not just a visionary but also a key player in transforming the fashion industry.

Andrea Rambaldi, the founder and general manager of FashionArt, is the esteemed guest of our show. With a background in chemistry and a passion for painting, Andrea grew up in a family deeply rooted in fashion and creativity. His mother was a tailor and fashion designer, while his father owned a laundry and dyeing business. After spending a decade in the family business, Andrea ventured out to create FashionArt, a company that prides itself on combining artistry with industrial production. His journey led him to work with prestigious brands like Chanel, which eventually became a majority shareholder of FashionArt in 2022.

This episode explores the innovative and sustainable practices that FashionArt employs in the textile industry. Andrea discusses the company's commitment to craftsmanship and technology, such as laser and ozone washing, which has allowed them to create unique and high-quality products. He emphasizes the importance of a carefully selected and audited supply chain to ensure environmental, safety, and ethical compliance. Andrea also highlights the company's initiatives like providing machinery to smaller businesses and their investment in becoming GOTS certified. The conversation delves into the challenges of water consumption in denim production and how FashionArt is addressing these through techniques like laser and ozone treatment, and even starting their own cotton cultivation in Italy. Andrea shares his vision for the future, including the creation of an internal sewing academy and further internalization of strategic processes to protect their clients' designs and intellectual property.

Content to Navigate the Episode:

00:00:00-Introduction

00:01:12-Andrea's Background and FashionArt's Genesis

00:03:11-Chanel's Investment and Company Evolution

00:04:12-Innovation and Craftsmanship at FashionArt

00:05:09-Environmental and Ethical Compliance

00:07:55-Getting GOTS Certified

00:14:47-Complex Manufacturing Processes for Luxury Denim

00:21:00-Corporate Social Responsibility at FashionArt

00:25:34-Reducing Water Usage in Denim Production

00:29:14-Investment in Education and Academia

00:33:15-Future Expansion and Internalization of Processes

00:36:43-Innovation and Recycled Denim

00:39:22-Changing Industry Mindsets on Sustainability

00:41:24-Staying Informed and Inspired in CSR Initiatives

00:42:55-Concluding Thoughts and Guest's Aspirations

Key Learnings:

"Our products are a fusion of supreme craftsmanship and state-of-the-art technology like laser and ozone washing."

"The journey of FashionArt has been about transforming a dream into a tangible reality with products that carry an unbelievable intrinsic value."

"We insist on a supply chain that's not just effective but also ethical and environmentally conscious."

"Achieving GOTS certification wasn't just a goal—it was a commitment to sustainability that we made reality, even during challenging times like the COVID pandemic."

"Every euro spent towards certification and sustainability is an investment in our planet's future."

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Dans ce nouvel épisode nous plongeons au cœur de la mode durable avec Camille Herry, Responsable RSE chez Chargeurs PCC et Lainière de Picardie. Sa passion pour la mode, combinée à un engagement profond envers la durabilité, nous offre des perspectives uniques sur la façon dont l'industrie peut évoluer vers des pratiques plus responsables.

Camille partage son parcours depuis ses débuts dans la haute couture jusqu'à son rôle actuel où elle pilote des initiatives de changement significatif dans l'industrie textile. Avec des anecdotes personnelles et des exemples concrets, elle dévoile les défis et les opportunités liés à la mise en œuvre de pratiques durables dans le secteur de la mode.

L'épisode aborde des sujets cruciaux tels que la traçabilité, l'éthique de la chaîne d'approvisionnement, l'innovation dans les matériaux et les processus de production, ainsi que l'importance cruciale de l'éducation et de l'engagement en faveur d'une mode plus éthique et durable.

Que vous soyez un professionnel de la mode à la recherche d'inspiration pour intégrer la durabilité dans votre travail, ou simplement quelqu'un qui s'intéresse à l'avenir de la mode, cet épisode est une mine d'or d'informations, d'idées et de solutions pratiques pour avancer vers une industrie plus respectueuse de l'environnement et des personnes.

Se retrouver dans l’épisode

06:25: Camille Herry et son parcours vers la RSE

11:40: Aperçu de Chargeur PCC et la Lainièrede Picardie

15:40: Les piliers de la RSE chez Chargeur PCC

18:38: L'importance de la traçabilité et des audits dans la supply chain

25:02: Le défi des certifications et standards RSE

26:07: Initiatives et projets RSE chez Chargeur PCC et la Lainière de Picardie

31:20: Sa feuille de route RSE pour les prochaines années

36:00: Carrière dans la RSE et conseil pour les futurs professionnels

39:05: L'aspect économique de la durabilité en mode

41:10: Inspirations et sources d'information en RSE

Key Learnings:

"La RSE n'est pas juste une question de conformité, c'est une réflexion profonde sur le sens que nous voulons donner à notre industrie. C'est en réalignant nos valeurs avec nos pratiques que nous pourrons véritablement transformer la mode."

"Naviguer dans le monde des certifications RSE, c'est comme apprendre une nouvelle langue. Une fois maîtrisée, elle nous permet de déchiffrer et d'améliorer l'impact environnemental et social de nos actions."

"Chaque fois que je visite une usine et que je vois les améliorations apportées grâce à nos efforts en RSE, je suis rappelée au fait que le changement est non seulement possible, mais déjà en cours. C'est cette évolution qui alimente ma passion et mon engagement pour une mode plus durable."

"L'industrie de la mode a un besoin urgent de ralentir. Moins de collections signifie plus de temps pour l'innovation, plus d'attention aux détails, et une meilleure qualité. C'est cette approche qui rendra nos vêtements plus significatifs et durables."

"L'impact d'une pièce de vêtement ne se mesure pas seulement à sa beauté ou à la marque qui la crée, mais aussi à l'histoire de sa fabrication. En tant que consommateurs, choisir des vêtements de qualité, c'est voter pour un avenir plus équitable et plus durable."

"L'éducation est au cœur du changement vers une mode plus durable. En partageant nos connaissances et en élevant les consciences, nous pouvons tous contribuer à façonner une industrie qui respecte à la fois les personnes et la planète."

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