In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith welcomes Jodi Melenbacher, founder and CEO of Thrive Wellness MedSpa. With a background in cardiothoracic nursing and over a decade in aesthetics, Jodi shares how she built a thriving med spa from scratch, starting with a wooden chair and no outside investment.

Jodi unpacks the practical systems that led to seven-figure revenue on a three-day workweek, including how she leverages cross-selling, patient trust, and a highly trained team to maximize every appointment. She dives into her budget-friendly marketing playbook, including a referral program, monthly specials, and even how she turned GroupOn into a growth tool.

You’ll also hear her advice on avoiding the trap of over-expansion, managing follow-ups without clogging your calendar, and why continuous education is non-negotiable. Whether you're a new owner or an experienced injector, this episode is packed with valuable insights to help you grow smarter, not just bigger.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Marnie Gambit, Director of Marketing and Aesthetics at Infusion Care in Las Vegas. With a background in film production and visual merchandising, Marnie shares how her storytelling expertise has influenced her innovative approach to branding and marketing in the med spa industry. She discusses the importance of crafting a Unique Value Proposition (UVP) that truly differentiates your business, why social media isn’t always the answer, and how hosting events led to a 1400% growth in six months. Marnie also dives into the power of patient connection, how her team leverages creative strategies inspired by pop culture trends, and why med spas must focus on their strengths to scale effectively. Tune in to learn practical marketing insights, how to measure the right KPIs for success, and the biggest trends shaping the future of wellness and aesthetics.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow.

John introduces Aesthetics Card as a tailored financial solution for med spas, highlighting its benefits over traditional banking products. He also emphasizes the importance of smart marketing investments, avoiding costly agency fees, and preparing for a successful exit strategy. As a partner with TrepAdvisors, John helps med spa owners navigate mergers and acquisitions, ensuring they maximize their valuation and secure the best possible deal when selling their business.

Tune in for expert insights on financing, scaling, and positioning your med spa for long-term success—whether you're looking to grow, streamline operations, or prepare for an eventual sale.

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush