Episodes

  • Personal Creative Ownership is Over
    Aug 10 2025

    Does creative ownership still exist when every platform claims broad rights to your uploads? In this departure from our usual tips and tech, Greg Mount explores how the erosion of digital ownership affects professionals who share their expertise online.

    Through stories from the music industry's digital transformation and a parable about a fictional banjo player, this episode examines what happens when human creativity becomes training data for algorithms.

    Get the full story: Personal Creative Ownership is Over

    Key Topics:

    • The CapCut terms of service controversy and what it represents
    • How the music industry's 1980s transformation predicted today's content landscape
    • The fundamental difference between human inspiration and algorithmic extraction
    • Why free creative tools aren't really free
    • Building alternatives to platform dependency

    Episode Chapters:

    • (00:00) - The CapCut Wake-Up Call
    • (01:31) - The Music Industry Was The Warning
    • (02:44) - The Banjo Player Who Went Viral
    • (04:06) - The Post-Ownership Era
    • (05:14) - Rue the Machine?
    • (06:20) - The Infrastructure Tells the Story
    • (07:44) - What's Still Worth Doing
    • (08:43) - The Choice Ahead
    • (09:42) - The Real Question

    Resources Mentioned:
    • CapCut Terms of Service Controversy - The Verge
    • Understanding Platform Terms of Service - Electronic Frontier Foundation
    • DaVinci Resolve - Video editing alternative
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    11 mins
  • Easy Client Onboarding for Busy Solo Professionals
    Jul 13 2025

    Your clients can order pizza in two minutes. How long does it take them to book their first appointment with you? If the answer makes you uncomfortable, you're not alone.

    In this episode, Greg Mount reveals why most Canadian professionals are losing clients to outdated onboarding processes and shares three battle-tested solutions for creating seamless client experiences without sacrificing privacy or professionalism.

    Get the full story: Easy Client Onboarding for Busy Solo Professionals


    Key Topics:

    • The disconnect between modern consumer expectations and professional practices
    • Why automation fears are costing you clients (and how to overcome them)
    • Three proven onboarding paths for different practice types
    • How to maintain Canadian privacy compliance while embracing automation
    • Common pitfalls that sabotage even well-intentioned onboarding systems

    Episode Chapters:

    • (00:00) - Introduction to Client Onboarding
    • (01:15) - The Digital Business Card Problem
    • (02:08) - The Automation Advantage
    • (03:06) - Three Onboarding Solutions
    • (04:04) - Path 1: Website Booking & Intake
    • (08:07) - Path 2: Website with Moxie
    • (10:43) - Path 3: Website with PracticeQ
    • (13:55) - Common Onboarding Pitfalls
    • (16:23) - Your Systems Should Support You


    Resources Mentioned:

    • FluentBooking - WordPress booking plugin
    • FluentForms - Form builder with privacy focus
    • Moxie - All-in-one practice management
    • PracticeQ - Healthcare-compliant EHR system
    • Jane - Canadian healthcare practice management
    • Practice Better - Alternative healthcare platform
    • PIPEDA - Canadian privacy legislation
    • PHIPA - Ontario health information protection
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    18 mins
  • Cultivating Client Connections in a Sea of AI Content
    Jun 15 2025

    Ever wonder why unqualified influencers and AI-generated content dominate search results while actual professionals stay silent? The answer lies in five research-backed barriers that prevent qualified experts from sharing their knowledge online.

    In this episode, Greg Mount explores why Canadian solo professionals struggle with content creation despite understanding its value, and provides a practical framework for overcoming these challenges using Google's E-E-A-T guidelines.

    Get the full story: Cultivating Client Connections in a Sea of AI Content

    Key Topics:

    • The professional silence paradox: why experts avoid content creation
    • Five evidence-based barriers preventing professional content creation
    • How Google's E-E-A-T framework guides credible professional content
    • A simple "one article per month" strategy that actually works
    • Content repurposing workflow for maximum efficiency with minimal time investment


    Episode Chapters:

    • (00:00) - Online Publishing Paradox
    • (02:12) - Online Publishing Barriers
    • (08:49) - Professional Advantage
    • (10:32) - Google's E-E-A-T Guidelines
    • (13:36) - Practical Content Strategy
    • (16:45) - Connect with Your Clients


    Resources Mentioned:

    • PIPEDA (Personal Information Protection and Electronic Documents Act)
    • CASL (Canada's Anti-Spam Legislation)
    • Google's E-E-A-T Guidelines
    • American Bar Association 2024 Technology Report
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    19 mins
  • Why Your Canadian Solo Practice Needs Canadian Web Hosting
    May 12 2025

    If you're a Canadian professional, where your website is hosted has serious legal and practical implications. This isn't just about patriotism—it's about regulatory compliance, client privacy, and practice efficiency.

    In this episode, Greg Mount explains why Canadian web hosting matters for professionals in regulated industries and outlines a framework for building a solid digital foundation that meets Canadian legal requirements.

    Get the full story: Why Your Canadian Solo Practice Needs Canadian Web Hosting

    Key Topics:

    • The legal implications of storing client data on US servers
    • How PIPEDA and provincial legislation affect your hosting choices
    • The five critical mistakes that compromise professional websites
    • Finding the right technical partner with Canadian hosting expertise
    • How proper integration can save hours of administrative work

    Episode Chapters:

    • (00:00) - Introduction
    • (01:37) - Hosting Reliability
    • (03:21) - Common Mistakes
    • (06:12) - Digital Foundation
    • (09:15) - Security & Compliance
    • (11:11) - Performance & Reliability
    • (13:24) - Integration & Automation
    • (14:51) - Implementation
    • (19:22) - Closing Thoughts

    Resources Mentioned:

    • PIPEDA (Personal Information Protection and Electronic Documents Act)
    • Information and Privacy Commissioner of Ontario
    • Canadian Centre for Cyber Security
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    21 mins
  • Building Professional Credibility in the Digital Space
    Feb 3 2025

    Moving your practice online? Learn how to establish and maintain your professional credibility in the digital world without compromising your values or standards.

    In this episode, Greg Mount explores how Canadian professionals can thoughtfully translate their expertise into an effective online presence while navigating regulatory requirements and professional standards.

    Get the full story: Building Professional Credibility in the Digital Space


    Key Topics:

    • The challenge of building professional credibility online
    • Balancing online visibility with professional standards
    • A three-pillar framework to establish and grow trust online
    • Practical solutions that respect compliance requirements

    Episode Chapters:

    • (00:00) - Online Presence vs. Professional Persona
    • (01:31) - Challenges of Online Visibility
    • (03:58) - Building Client Trust Online
    • (06:00) - Cultivating Trust and Maintaining Compliance
    • (08:07) - Solid Digital Foundation
    • (09:24) - Client-Focused Content
    • (10:34) - Frictionless Onboarding
    • (12:11) - Your Client's Perspective
    • (13:15) - Taking the First Steps


    Resources Mentioned:

    • PIPEDA (Personal Information Protection and Electronic Documents Act)
    • CASL (Canada's Anti-Spam Legislation)
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    14 mins