Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
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Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
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About this listen
In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
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