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A coastal drive, a hard pivot, and a bookstore built on happy endings.

In this episode, I chat with Mae Tingstrom, founder and owner of Smitten Books in Ventura. Mae explains how a former tech professional learned to say no, embraced a niche, and turned a retail space into a community hub. From digging trenches and pulling drywall to stocking shelves with books written by women and non-binary authors, her journey is equal parts grit and heart.

We trace the moment she left the Bay Area for a smaller town, why construction took twice the time and three times the budget, and how boundaries saved both her energy and her mission. Mae shares how coffee retail led to a bigger idea: a bookstore that online shopping can’t replicate, because the value isn’t just the book—it’s the community. Think six free book clubs across genres, writing and tarot circles, live music, and workshops that give adults a place to meet outside bars and school pickup lines. Purchases don’t just stay local; they fund the programming that keeps neighbors connected.

Romance is the store’s backbone for a reason: it sells, it heals, and it promises a satisfying ending when the world feels unstable. But listening to readers broadened the catalog—fantasy, general fiction, and a women-authored horror and suspense club now thrive alongside rom-coms and self-care. We also get into Main Street dynamics, from parking advocacy with neighboring shops to the serendipity of foot traffic that still discovers Smitten daily. To cap it off, Mae walks us through a jam-packed Valentine’s Day and two-year anniversary lineup—sales, raffles, live music, hands-on workshops—and a used book fundraiser for a local dog rescue.

If you care about independent bookshops, community building, and the business realities behind feel-good spaces, you’ll find practical insight and plenty of heart here. Subscribe, share this episode with a friend who loves indie bookshops, and leave a review to help more listeners discover these stories.

Smitten Bookstore

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