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Smooth Musings

Smooth Musings

Written by: Smooth Fusion
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About this listen

A podcast about everything enterprise web development, design, marketing, and technology: all episodes are packed with insightful conversations, expert interviews, and thought-provoking discussions that aim to educate and help listeners generate ideas, formulate strategies, and ultimately help their companies grow a sustainable digital presence. This podcast is mainly created to help marketers grasp the complexity of web development and design while providing practical tips on how the right mix of marketing and technology can help organizations create better customer Website: smoothfusion.comSmooth Fusion Economics Marketing Marketing & Sales
Episodes
  • Reimagining Site Search: Evolution and AI Innovation with Nick Wassenberg and Matt Reindel from Cludo
    Apr 25 2025

    In this episode of Smooth Musings, Todd Knowlton hosts Nick Wassenberg and Matt Reindel from Cludo to discuss the evolution of site search technology, the advantages of using Cludo's platform, and the future of search in the context of AI and user expectations. The conversation covers the importance of analytics, the integration of chatbots, and how businesses can leverage search technology to drive outcomes. The episode concludes with insights on preparing for the future of search and the role of human interaction in enhancing user experience.

    Chapters:00:00 Introduction to Cludo and Smooth Fusion03:00 The Evolution of Site Search Technology05:49 Advantages of Cludo Over Basic Search Solutions08:59 Future Trends in Search and AI Integration11:49 Connecting Search with Business Outcomes14:50 The Role of Chatbots in Modern Search18:08 The Future of AI Agents in Search20:47 Optimizing Content for Search and AI24:07 Final Thoughts and Wrap-Up


    Smooth Fusion website: https://www.smoothfusion.com/

    Cludo website: https://www.cludo.com/

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    27 mins
  • A Live Demo of Sitefinity! Let's Talk About All the CMS Features and See them in Action!
    Apr 14 2025

    In this episode of Smooth Musings, Todd Knowlton and Dylan Echols provide a comprehensive overview of Sitefinity in a demo-style format. They discuss the backend navigation, page management, dynamic content, and the user-friendly editing experience. The conversation also covers advanced features like personalization, A/B testing, and workflow management, highlighting how Sitefinity empowers users to manage their websites effectively without heavy reliance on developers.


    Takeaways

    • Sitefinity offers a user-friendly backend for managing websites.
    • The dashboard provides quick access to the latest published content.
    • Content editors can easily create and manage pages without developer assistance.
    • Dynamic content allows for efficient content management across multiple blogs or sections.
    • Forms can be created using a simple drag-and-drop builder.
    • Tags and classifications enhance content organization and retrieval.
    • Sitefinity supports multiple sites from a single instance, reducing redundancy.
    • Workflows can be set up for content approval processes.
    • Personalization features allow for tailored user experiences.
    • A/B testing helps optimize content and layout for better engagement.

    Chapters

    00:00 Introduction to Sitefinity Overview

    01:05 Navigating the Sitefinity Backend

    05:53 Managing Pages and Content

    12:03 Page Editing Experience

    17:07 Dynamic Content Management

    22:04 Forms and Content Blocks

    24:42 Tags and Classification

    27:21 Design and Templates

    31:22 Administration and User Roles

    35:09 Workflow Management

    36:46 Marketing Features and Personalization



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    44 mins
  • Everything You Need to Know about Sitefinity Versions and Lifecycle Policies
    Mar 25 2025

    In this episode of Smooth Musings, Todd Knowlton and Jonathan Read from Progress discuss Sitefinity versions, their current version, and the importance of understanding its lifecycle phases. They delve into the features of the latest version, the significance of long-term support, and the transition from legacy technologies to modern frameworks like ASP.NET Core and Next.js. The conversation also covers migration strategies and tools available for users to adapt to the latest advancements in Sitefinity.


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    25 mins
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