So, Here's the Thing. cover art

So, Here's the Thing.

So, Here's the Thing.

Written by: Erin Whitney
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About this listen

 So here’s the thing: clarity doesn’t always come in a straight line — and this isn’t some neatly packaged formula for figuring it all out.

I’m Erin Whitney — business consultant, creative, and chaos navigator — and this podcast is the no-fluff space for business, becoming, and being just unhinged enough to grow something real.Whether you’re scaling a brand, starting over (again), or figuring it out mid-meltdown, So Here’s the Thing unpacks what it actually takes to build a life (and business) that fits you.

Expect strategy disguised as storytelling, soulful rants turned clarity bombs, and voice notes that feel like your favorite hot friend just slapped your excuses into next week.

Come curious. Leave clear. Or at least a little more unbothered.


© 2025 So, Here's the Thing. Economics
Episodes
  • Start Before the Clarity Comes

    Start Before the Clarity Comes
    Jul 29 2025

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    You’ve been waiting for the plan to feel perfect. The path to feel certain. The timing to feel right.
    Spoiler: it never does.

    In this kickoff episode of So Here’s the Thing, we’re ditching the myth that you need absolute clarity before you begin. Erin shares the behind-the-scenes truth of building in real time — through flopped launches, messy pivots, and rebrands she stopped counting.

    This isn’t about waiting until you’re ready.
    It’s about becoming her while you move.

    If you’ve got ideas sitting in drafts, dreams on pause, or momentum that feels stuck — this one’s for you.
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    5 mins
  • Trailer

    Trailer
    Jul 28 2025

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    Welcome to So Here’s the Thing — the no-fluff space for business, becoming, and being a little unhinged along the way. Hosted by Erin Whitney, business consultant and chaos navigator, this podcast is for the ones scaling in real time — through pivots, plot twists, and the pressure to have it all figured out.

    If you’ve been waiting for clarity before you start… this show will lovingly call you out and hype you up.

    We’re not chasing perfection here. We’re building while it’s messy.
    Because becoming her? That journey is anything but quiet.
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    1 min
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