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Social Media Masters

Social Media Masters

Written by: Isaac Child
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About this listen

Ever wonder how some people just get social media while the rest of us are out here posting into the void?


That's exactly why I started Social Media Masters. I'm Isaac Child, and each week I sit down with creators who've actually cracked the code. People who've built real followings and turned their accounts into something meaningful. We're talking Instagram influencers, TikTok creators, YouTube educators, LinkedIn thought leaders, you name it.


But here's the thing: this isn't about following some guru's secret formula. Every episode, we dig into the messy, real journey of what it actually took. The failed posts, the pivots, the "aha" moments that changed everything. My guests break down their strategies in a way that's actually useful, whether you're staring at your first 100 followers or trying to figure out why your growth just stopped.


No fluff, no BS. Just honest conversations about what's working right now and how you can apply it to your own thing. If you're serious about growing your online presence but tired of generic advice, you're in the right place.


Let's figure this out together.

© 2025 Social Media Masters
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Episodes
  • How I Accidentally Built an Audience of 500,000 People
    Dec 6 2025

    I never planned on becoming a content creator. But a simple decision to post in Portuguese, just to stay connected with friends from my mission in Brazil, turned into something I never could have imagined.

    In this episode, I share how I accidentally built an audience of more than half a million people across TikTok, Instagram, and YouTube. I talk about how I started with basic English tips, how a single 15 second video changed everything, and how that moment led to opportunities I could never have predicted. I went from recording casual videos to being flown back to Brazil to work with major creators, visit TikTok and Meta headquarters, and get paid to create content in a place that shaped who I am.

    This is the story of how showing up, even when I did not feel ready, opened doors I did not know existed. It is a reminder that one post and one moment of courage can completely change your future as a creator.

    If you have ever wondered whether your voice matters or if starting is worth it, this episode is for you.

    Welcome to Social Media Masters. Let us build something life changing.

    00:00 Introduction: Unexpected Journey into Content Creation
    00:21 Mission in Brazil: A Life-Changing Experience
    02:15 Returning Home: Staying Connected Through Social Media
    03:18 Starting Content Creation: From Instagram to TikTok
    04:55 Breakthrough: Viral Success and Rapid Growth
    06:07 Opportunities and Collaborations: From Brazil to Global Connections
    08:30 Reflection and Future Goals: Inspiring Others
    10:51 Conclusion: The Power of Showing Up

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    11 mins
  • Ep 6: Building a Supportive Creator Network as a Landscape Photographer with @benjobiwan
    May 21 2024

    In today's episode, we talk about how Ben got his start on social media and built a supportive network of creators as a landscape photographer! We dive into the importance of reaching out to other creators, the power of asking for help, and how building a community can propel your growth and success in the creative field.

    Ben shares his journey of learning photography mostly from YouTube, the strategic decision to start a new account dedicated to his photography, and the tactics he used to gain visibility when getting started. He provides insights into creating viral content, applying those techniques specifically to photography, and discovering unique trends to stand out.

    We also discuss the nuances of storytelling in photography, the significance of addressing your audience personally, and the role of catchy titles and trending audio in your content. Ben emphasizes consistency in posting, listening to feedback, and staying confident even during breaks from social media.

    Ben's story highlights the value of a supportive community, the courage to dive into new ventures, and the importance of relying on friends and fellow creators. He talks about starting from scratch, networking for rapid growth, securing clients through social media, and the perseverance needed to keep posting without immediate success.

    In this episode, you'll learn practical tips on how to leverage your social media presence as a landscape photographer, from finding the right audio for your reels to engaging with a creative community. Check out Ben's social media accounts and get inspired to build your own supportive network!

    Ben's Instagram
    Ben's TikTok

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    55 mins
  • Ep 5: How To Stay Motivated on Social Media with @david.james.elliott
    May 13 2024

    In today's episode, we talk about how David Elliott turned an enjoyment in simple men's fashion into a personal brand of nearly 90K on Instagram and over 160K on TikTok. David discusses the differences between the two platforms and what works for him on each of them. He breaks down what has helped him stay motivated even in the early days of posting.

    David walks us through how he has dealt with hate on social media and how you can overcome that fear or hurdle yourself! He talks about the importance of community and accountability partners around you. He teaches how to best get started on social media and even talks about why he started his own blog and newsletter despite his large following on social media. Check out his accounts on social media along with his blog and don't forget to sign up for his newsletter!

    Instagram
    TikTok
    David's Blog

    Newsletter for simple men's fashion tips:
    Newsletter

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    50 mins
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