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Social Pulse Podcast: Real Conversations with Top Social Media Marketers

Social Pulse Podcast: Real Conversations with Top Social Media Marketers

Written by: Agorapulse
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About this listen

 Let's be real: being a Social Media Professional often means juggling a dozen tasks, chasing elusive ROI, and trying to make sense of constant platform changes. Sound familiar? If you're looking for a way to turn that daily whirlwind into winning strategies, you've found your people. Welcome to Social Pulse Podcast – we're here to be your trusted guide and a friendly voice in your social media journey. Each week, Agorapulse's Chief Storyteller, Mike Allton, brings you straight-talking conversations and practical wisdom. You'll hear directly from fellow SMMs sharing their in-the-trenches experiences, learn from leading experts unpacking cutting-edge tactics, and get unique insights from the very brands and tools shaping our industry. We're focused on delivering actionable playbooks and real-world advice that you can use immediately, whether you’re a freelance pro, running an agency, or spearheading social for a global brand. Our genuine mission with Social Pulse Podcast is to equip and empower you. We're passionate about helping you simplify the complex (because social media can be a lot!) and significantly amplify your professional impact. This isn't just about keeping up; it's about leading the charge, proving your strategic value, and confidently demonstrating how your social media efforts drive real business growth. Think of this as your weekly pit stop for inspiration, candid advice, and the practical know-how you need to not just manage, but truly master social media. We'll cover everything from crafting compelling content and fostering engaged communities to navigating new AI tools, understanding data that matters, and effectively communicating your successes. If you're ready to gain more clarity, boost your confidence, and achieve more with your social media efforts, then hit subscribe on Social Pulse Podcast. Let's tackle the challenges and celebrate the wins, together. Social Media Simplified. Impact Amplified.2025-present Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling

    The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling
    Dec 4 2025
    Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well. That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach. Social Pulse Podcast host Mike Allton asked Marley Jaxx about: 🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval. 🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints. 🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content. Learn more about Marley Jaxx Connect with Marley Jaxx on LinkedIn Connect with Marley Jaxx on Youtube Connect with Marley Jaxx on Instagram Resources & Brands mentioned in this episode Jaxx Productions Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo DocuStunt strategy Manhattan Film Festival LA Documentary Film Festival Guy Kawasaki Canva McDonald's Target Walmart Nike Budweiser Jake from State Farm T-Mobile Mr. Beast Mark Rober CapCut ChatGPT Upwork Fiverr Adobe Premier Pro Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    32 mins
  • Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands

    Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands
    Nov 21 2025
    Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges. Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity. Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about: 🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season 🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages 🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns Learn more about Amanda Lahn-Boyer Connect with ⁠Amanda Lahn-Boyer on LinkedIn⁠ Resources & Brands mentioned in this episode ⁠FunPlex amusement centers⁠ Learn more about Agorapulse with a ⁠free demo⁠ 🧡 ⁠Mount Laurel⁠ ⁠East Hanover⁠ ⁠Funplex After Dark⁠ ⁠IAAPA⁠ ⁠CapCut⁠ ⁠Visit Philly⁠ ⁠Visit New Jersey⁠ ⁠Social Media Day Philadelphia⁠ ⁠Funplex Social Channels⁠ Show Notes & Transcript: ⁠https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands⁠ Brought to you by ⁠Agorapulse⁠: the #1 rated social media management solution. ⁠Follow Agorapulse on LinkedIn⁠. Produced and Hosted by ⁠Mike Allton⁠, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 mins
  • The Introvert's Guide to Standing Out While Staying Employed

    The Introvert's Guide to Standing Out While Staying Employed
    Oct 29 2025
    Do you feel like you're invisible in your organization while watching your more outgoing colleagues get all the recognition and opportunities? You're working just as hard, delivering great results, but somehow you're always overlooked for promotions, speaking opportunities, or that next big project. Maybe you've been told you need to "put yourself out there more" but the thought of networking events and self-promotion makes your skin crawl. Here's the truth: being an introvert in the social media and marketing world doesn't have to be a career limitation—it can actually be your secret weapon. That's exactly what today's guest, Goldie Chan, is here to help us understand. Goldie is the founder of Warm Robots, a personal branding consultancy, and the author of "Personal Branding for Introverts." As a LinkedIn Top Voice with over 97,000 followers, she's built one of the most recognizable personal brands on the platform while helping countless introverted professionals do the same. Goldie became a pioneer in LinkedIn video content when the feature was still in beta, and she's navigated building her authentic personal brand through life's biggest challenges, including a very public cancer journey, proving that vulnerability and authenticity are actually superpowers in the digital age. Social Pulse Podcast host Mike Allton asked Goldie Chan about: 🧡 Authentic authority building - How introverts can leverage their natural strengths to build credibility and influence without feeling fake or overwhelmed. 🧡 Strategic vulnerability in content - When and how to share personal challenges professionally to deepen audience connection and trust. 🧡 Intrapreneur success strategies - Practical approaches for building your personal brand while working full-time without creating conflicts with your employer. Learn more about Goldie Chan Connect with Goldie Chan on LinkedIn Connect with Goldie Chan on Instagram Resources & Brands mentioned in this episode Warm Robots Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo Allego Blab Periscope Evernote Social Media Hat Adobe Acrobat's AI assistant Gemini Personal Branding for Introverts Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 mins
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