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Social Selling Made Simple

Social Selling Made Simple

Written by: Marki Lemons
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 Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people. You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.Copyright © 2023 Social Selling Made Simple Podcast. All Rights Reserved. Economics
Episodes
  • The Real Reason You Can't Get a Mentor (Stop Doing This)

    The Real Reason You Can't Get a Mentor (Stop Doing This)
    Jan 13 2026

    One of the most common questions I hear in real estate is, "Will you mentor me?"
    Here's the truth: most people asking that question haven't done a single thing to earn mentorship.

    They don't know us, we don't know them, there's no shared work or contribution, just an expectation that access should be free because they asked nicely.

    Let's clear something up. Mentorship doesn't come from chasing people down hallways or sending hopeful DMs; it comes from contribution.

    What most agents miss is the ultimate power move that doesn't seem like one at first. It puts you in rooms you'd never get into otherwise, and gets you standing with the people you wish would mentor you.

    What's the key to getting the mentorship you need to succeed in real estate? How do you get the most out of this opportunity? In this episode, we get real about why asking for mentorship without offering value first backfires and what to do instead.

    Things You'll Learn In This Episode

    Stop asking for mentorship before you've earned it
    If someone doesn't know your name, your story, or your work ethic, why would they invest in you?

    Volunteering is access, not charity
    When you show up early, prepared, and useful, you stop being invisible. How do you stop treating volunteering like a favor instead of the opportunity it actually is?

    People are watching when you think they're not
    Lateness, inconsistency, and excuses don't get forgotten; they get labeled. How can this work against you in real estate?

    About Your Host

    Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.

    She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

    Subscribe, Rate & Review

    Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

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    11 mins
  • The Human–AI Combo That Gives Real Estate Agents an Edge w/ Blair Knowles

    The Human–AI Combo That Gives Real Estate Agents an Edge w/ Blair Knowles
    Dec 16 2025
    One of the biggest misconceptions in real estate right now is the belief that AI should take agents completely out of the process. We constantly hear agents asking, "How do I automate this so I never have to touch it again?" But that's the wrong mentality, and it's actually where you start losing money instead of making more of it. Because AI isn't at a point where it can replace us, and more importantly, we don't want it to get there. The real power of AI isn't replacement; it's acceleration. It collapses the time it takes to write, plan, organize, produce content, recap meetings, or think through strategy, so you can redirect your energy into the parts of the business only a human can do: judgment, connection, negotiation, and leadership. That's why the smartest approach, especially in real estate, is this workflow: human → AI → human. You give the context, vision, and direction, AI does the heavy lifting, and then you refine the output so it aligns with your voice, your ethics, and your standards. How do we use AI to buy back our time, not remove ourselves from our businesses? Should going viral be our goal with AI video content? In this episode, I'm joined by real estate leader and founder of the Real Estate AI Network, Blair Knowles. We talk about why partnering with AI creates more income than trying to outsource your entire business to it. We dive into why agents who stop chasing full automation and start embracing collaboration are the ones who gain the biggest advantage in the market. Things You'll Learn In This Episode What AI can't do (and why it's a good thing) AI can save agents two hours a day, but you still need to review the output for accuracy, ethics, and compliance. Are we missing out by looking for full automation instead of using AI to amplify what we do? Voice-to-text is a secret weapon Tools like Whisper Flow let you "talk your business into existence," eliminating typing and turning car rides and chores into productive work sessions. How much content could you produce if writing became as easy as talking? Long-tail blogging is beating Zillow and paid SEO AI makes it possible to publish hyper-specific content daily, exactly the type Google and GPT overviews prioritize. How does this let smaller agents outrank the giants in less than 24 hours? About the Guest Blair Knowles is the Founder and CEO of RAIN—the Real Estate AI Network—a modern coaching and training community for agents who want tactical, not theoretical, AI—built for traction over hype. RAIN offers field-tested strategies and tools that show agents exactly how to implement AI in their businesses today. It's designed for busy agents who want to get started with AI but don't have time to sift through endless tools, trends, and misinformation. Blair built RAIN to be a shortcut—delivering only what works, with short, actionable trainings that save agents time and drive results. Blair began her real estate career in 2013, built a top-performing team, and launched her independent brokerage, Ridgeline Real Estate, in 2020. Today, Ridgeline includes more than 25 agents and staff. Under her leadership, the firm will surpass $100M in annual sales and cross half a billion in total volume in 2025. She cont hiinues to lead with a focus on clarity, implementation, and forward momentum—both inside RAIN and in the real estate industry at large. Join RAIN: Real Estate's AI Network on Facebook. Sign up for training: Revamp Your Sitting Listing with AI - November 6 Webinar Harness the Marketing Power of Sora for Real Estate - November 13 Webinar AEO/GEO - How to Show Up on ChatGPT | Free Guide- https://therainagent.myflodesk.com/aeogeo About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine. Subscribe, Rate & Review Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!
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    39 mins
  • AEO Is the New Gateway to Real Estate Leads: Here's How to Use It w/ Ken Tucker

    AEO Is the New Gateway to Real Estate Leads: Here's How to Use It w/ Ken Tucker
    Dec 2 2025

    For years, we've been taught that SEO was the key to being found online, write the blogs, keep the website fresh, get your backlinks, and trust the process. But there's a new shift happening in real estate that most agents haven't caught onto yet.

    AEO, or Answer Engine Optimization, is quietly becoming more powerful than traditional SEO. And it makes perfect sense. Buyers and sellers aren't searching the way they used to. They're asking full questions out loud into their phones, their cars, and their AI tools. They don't want links…they want answers.

    AEO is built for exactly that. It rewards the agents who show up with real answers to real questions, not just blog posts stuffed with keywords. It's the reason some agents are suddenly popping up in AI overviews, even if their websites aren't the "best ranked."

    How do we set ourselves up for success with AEO? How can we take AI to the next level?

    In this episode, I'm joined by digital marketing expert, StoryBrand Certified Guide, and the founder of Changescape Web, Ken Tucker.

    We talk about what this shift means for real estate pros: why AEO is winning, how zero-click search is changing consumer behavior, and why some of the platforms we stopped paying attention to, like Yelp and Bing Places, are becoming essential again.

    Things You'll Learn In This Episode

    Yelp and Bing Places matter more than you think
    LLMs pull their local business data from platforms most agents ignore. What opportunities open up when our Yelp and Bing profiles are fully optimized and feeding the AI tools directly?

    Zero-click search is reshaping how people choose agents
    Consumers are getting everything they need in the AI overview, no clicks required. How do we stand out when the decision is made before they ever reach our sites?

    Your FAQs are the new fuel for visibility
    AI tools elevate the agents who answer specific buyer and seller questions clearly and consistently. How do we build a robust FAQ ecosystem?

    Speed-to-lead is being rewritten by AI phone systems.
    AI voice assistants respond instantly and book appointments before a human can even glance at their phone. How would this impact our conversion rates?

    About the Guest

    Ken Tucker is a Fractional CMO and Marketing Solution Architect, StoryBrand Certified Guide, marketing expert, speaker, and President and Founder of Changescape Web. Changescape Web was founded in 2005. Many businesses struggle to be found online. Changescape Web builds websites that generate customers so their clients can grow and thrive. They specialize in digital marketing: marketing strategy, website design, search engine optimization (SEO), social media marketing, content marketing, lead generation, and marketing automation. To learn more, head to https://changescapeweb.com/ or follow @changescape on Instagram.

    About Your Host

    Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.

    She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

    Subscribe, Rate & Review

    Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

    Show More Show Less
    37 mins
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