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Softpreneur

Softpreneur

Written by: Dawn Petrin Elyssa Jakim
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 What’s a Softpreneur anyway? Brought to you by All Connected Agency, this is your sacred space to break new ground as a visionary business owner. We help the wellness industry’s most disruptive thought leaders express their essence louder and prouder to create more profitability and possibility. And now it’s your turn. Tune in to bust through your business blocks, expand amidst growth edges, and achieve more success in a way that’s sustainable for your LIFE. There is so much strength in softness.. In our book: business is stewardship, marketing is a healing modality, your work is a spiritual practice, and nothing happens unless YOU take powerful action. Time to stop hiding, grow your visibility, and find soul friends who share a prosperous vision for the collective. Get ready to build your business like nobody else’s business. There is a powerful shift happening in our collective, join us, and help co-create the world you want to be living in. This is about freedom above all.Copyright 2024 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 28: The Art of Balancing Romance, Family and Entrepreneurship w/ Courtney Wren & Mike Elliott

    28: The Art of Balancing Romance, Family and Entrepreneurship w/ Courtney Wren & Mike Elliott
    Jan 21 2025
    Business is all about relationships. In this juicy episode, we're thrilled to be joined by Courtney Wren and Mike Elliott who guide leaders and changemakers to embody Sacred Relationships and Conscious Parenting. As a romantic couple in business together (and parenting together) Courtney and Mike have so much depth to offer when it comes to learning how to navigate your business, lifestyle, and most importantly, relationships with balance, grace, and poise.The couple discusses the intertwining of their personal and professional lives as they navigate parenting, spiritual practices, and running a business together. They also share their insights into how they hold space for business owners because, at the end of the day, small businesses especially come down to the humans who work and weave together. We explore how their intimate relationship enhances their ability to support couples in their work, emphasizing the significance of vulnerability and connection in both personal and professional realms. We also dig into the concept of New Earth Business, where relational dynamics are prioritized, and the soul of the relationship is tended to, creating a more fulfilling and effective work environment. As partners in life, love, parenting, business, and relational healing, art mirrors life for these Softpreneurs in a BIG way, offering an amazing definition of what it is to be a new paradigm personal brand.We explore:How navigating business with your partner reveals deep relational dynamics.The significance of community support in their journey.The importance of nurturing personal relationships and the impact of relational work on both personal growth and business dynamics.The energetic field of your business and its relationships, and how to tend the "soul" of your relationship.Courtney and Mike's tips for setting healthy boundaries and maintaining a healthy business relationship AND romantic relationship.How relationships and business are the biggest personal growth vehicles ever. And SO much more!Courtney Wren MSW RSW (Relational Somatic Therapist/Mystic Medicine Woman) and Mike Elliott (Relational Expert/Coach) guide leaders and changemakers to embody Sacred Relationship and Conscious Parenting. They live in the forest, on the river in an earth based community and are devoted to consciously raising their toddler.Timestamps:[00:00] Introduction[06:10] Bridging relationships and business spaces[08:50] Untangling traditional business programming[10:15] Shadow work leading to business growth[11:55] Setting boundaries in business discussions[13:30] Balancing creative energy and personal connection[15:10] Managing overlap between business and personal life[18:05] Importance of external support for relationships[19:50] Building inner clarity to avoid codependency[21:20] Steps to healthy relational work[23:05] How relational skills improve business outcomes[24:30] Relational dynamics in leadership roles[26:15] Nurturing the soul of a business[28:00] Recognizing and addressing misalignment[29:40] Using emotional awareness in business relationships[32:45] Prioritizing vulnerability and radical honesty[34:20] Integrating relational skills into entrepreneurial life[37:30] Focusing on alignment in decision-making[39:10] How support systems enhance growth[42:00] Developing leadership through relational awarenessWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again. Explore Courtney & Mike's work with the Together Podcast! And to take it even deeper, check out the Together Community.Find more from Courtney on her Website and Instagram.Find more from Mike on his Website and Instagram.Resources Mentioned:The New Human Event | WebsiteConnect with us on Instagram! @dawn_petrin
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    46 mins
  • 27: How to Craft Your Unique Value Proposition

    27: How to Craft Your Unique Value Proposition
    Jan 14 2025

    Have you ever had that feeling when you're sitting down to write your website, or a sales page, or an email...that you just don't know what you're doing? SO you start writing something and then you delete it? And you try again and you delete again, and you're just you're not sure what to do? Well, that, love, is most likely because you're not clear on your unique value proposition.

    

    Marketing jargon aside, your UVP is the key to your copy. It's how you can write an awesome website top line (aka your headline or hero). Not to mention, highly effective taglines. In this episode, we teach you the missing ingredient when it comes to writing compelling, conversion-focused website copy, in a way that aligns with your message and authenticity. Your copy, marketing, and messaging are all about to get reallllly good!


    We explore:


    • What is a Unique Value Proposition (UVP)? And how do you discover yours? Plus, what a UVP is not.
    • Essential copywriting tips and ideas about what it means to be "concise" in your writing and copywriting.
    • How you can harness your authenticity as a business owner to create a memorable, amazing UVP.
    • Why it might be hard to convey the value that you bring to words when you're a coach, consultant, or spiritual business owner and thought leader. And how you can convey the outcomes your offer creates.


    Timestamps:


    [02:29] Defining UVP struggles for multi-passionate entrepreneurs

    [03:40] Flexibility and evolution in your UVP

    [05:18] Benefits of testing and refining UVPs

    [06:14] UVPs in personal branding

    [08:41] Key elements of a UVP definition

    [09:57] Examples of effective UVPs

    [10:43] Differentiating benefits versus UVPs

    [11:33] Identifying your UVP through customer feedback

    [12:27] The holistic approach to a UVP

    [14:21] Using UVPs strategically in marketing

    [16:51] Research-driven approach to identifying UVPs

    [17:36] A formula for crafting your UVP

    [18:23] Examples of UVP differentiation

    [20:17] Exercises to discover your UVP

    [21:59] Intangible aspects of UVP for visionaries

    [23:07] Overcoming saturation fears in your market


    Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


    Resources Mentioned:


    Brand Master Academy | Website

    Copyhackers | Website


    Connect with us on Instagram! @dawn_petrin | @elyssajakim


    Music:

    Pleiades 432 by Kenta Hayashi
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    26 mins
  • 26: Magnetize Your Ideal Clients w/ a Website You Actually Love

    26: Magnetize Your Ideal Clients w/ a Website You Actually Love
    Jan 7 2025

    Most people hate their websites. For real. No matter the size of your business, website buildout is usually a nightmare. In this BTS episode, we walk you through why it’s so hard to write and design your own website. If you feel stuck when it comes to creating or upleveling your website, this episode is for you.


    Maybe you’ve evolved and your website doesn’t feel like you anymore.

    Maybe you’re an expert and you want it to be super perfect, it’s supposed to be your portfolio.

    Maybe you’re full because you get booked up by referrals but the fact is that if the referrals dried up you would very likely not have more work.

    Maybe you have imposter syndrome so it’s really hard to write it.

    Maybe you have a website (maybe even a beautiful site) but traffic isn’t turning into income, and you’re not clear on your messaging. We dig into all of the above and so much more...


    In our book, clarifying who you are, what you offer, and the pathways to purchase, and putting it all into website form is not just the best way to clean house in your business. It solidifies your HEARTH on the internet. It helps you show up with so much authenticity and magnetism, and YES, make sales with ease. And that changes everything.


    Timestamps:


    [03:50] Reasons you might hate your website

    [05:20] Managing expansive and messy websites

    [07:55] Evolving websites as businesses grow

    [09:32] Branding and positioning issues

    [11:06] Perfectionism stopping website creation

    [13:34] Importance of a clear customer journey

    [15:11] Wellness sites lacking customer clarity

    [16:02] Difficulty in designing personal brands

    [17:36] Evolving brand identity over time

    [19:24] Combining aesthetic and conversion strategy

    [22:23] Creating a website that reflects essence

    [24:46] Translating personal style into website design

    [25:19] Taking inventory of business offerings

    [26:24] Feedback from friends and clients

    [27:06] Defining ideal client qualities

    [28:46] Incorporating personal passions into branding

    [30:14] Using tools like human design and astrology

    [33:27] Balancing transformation with lightness

    [34:34] MVP approach to website updates


    Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


    Resources Mentioned:


    To Be Magnetic | Website

    Copyhackers | Website


    Connect with us on Instagram! @dawn_petrin | @elyssajakim


    Music:

    Pleiades 432 by Kenta Hayashi
    Show More Show Less
    37 mins
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