Myron Jewell pulls up and it turns into story time. From getting cooked in school over “brand new old-ass Jordans” to getting boo’d on stage and using that pain as fuel — this episode is about grit, growth, and turning embarrassment into a superpower. We get into Fofo origins, stand-up strategy, being funny vs. being ready, and why consistency beats viral moments. Oh — and Air Max Day Party 3/26 at Summer of 85… don’t be late!

This week on Soul Talk Podcast (Episode 16), Duch and Byrd Brook sit down with John—a certified sneaker/culture vet and the homie who helped bring Air Forces back into rotation. We get into Nike’s “Color of the Month” era, how sneaker culture changed from “New Jordan Day” to releases every week, and why being patient (and hunting discounts) is a true superpower.

We also talk Air Max 1 classics, doubling up vs. letting pairs go, how working retail taught the real game, what’s corny in sneaker culture right now, and why Milwaukee style deserves way more credit in the sneaker + fashion conversation. Plus, we touch on All-Star season, the NBA moves, and what’s next for the city’s sneaker scene.

Follow: @soultalk.podcast The Air Affair: Air Max Day Party — March 26 @ Summer of 85 (Milwaukee)

Soul Talk Podcast Episode 15 is a sneakerhead classic. Duch and Byrd Brook link with Quisy Wita Y to talk his upcoming project “New Jap City” (dropping February 24), the reality that people don’t read, and why you gotta promote every single day.

Then we get into what’s on feet (Cavestones w/ black laces, Kobe Air Force 1s, Bordeaux 7s), the Top 5 list with real stories behind the picks, and the timeless debate: what shoes go with every outfit?

Plus: Steph’s “boneless Timbs” moment, Fat Joe calling out Perfect Pair, rare PEs, throwback fits (jorts + no-shows + white Forces), and why Nike/Jordan need to bring back 2 for 120

This is a special Soul Talk Podcast drop — no episode number, no long intro — just a big announcement for the city.

We’re officially teaming up with Ladies Love Laces for Air Max Day and bringing the fellas outside 👟🔥 After years of asking, B.O. finally unlocked the door — and this time, it’s co-ed.

📍 The Air Affair 🗓 March 26th ⏰ 6PM 📍 Summer 85 (formerly Skybox) 🔞 21+

This episode is all about:

• Announcing the Air Max Day party

• Why Air Max culture deserves more love in the city

• Fits, customs, classics, and creativity

• Sneaker memories, fake-vs-real talk, and community vibes

• What to expect at the event (giveaways, merch, content, energy)

We’re talking Air Max 1s, 90s, 95s, Pennys, Barkleys — runners AND basketball joints. Come classic or come creative — just come correct.

⚠️ Brothers — act right. This is a trial run. Good vibes only. Respect the space so we can keep building.

Merch, giveaways, cameras, sneaker conversations, and real community energy. Pull up early. Put your fit together. Bring your best Air Max energy.

This one’s for the city.

Soul Talk Podcast x Ladies Love Laces 👟 The Air Affair 📆 March 26th

On Episode 14 of the Soul Talk Podcast, Duch and Byrd Brook are joined by Teezy and Brittany Owens for a wild, cozy convo that goes from the cold Milwaukee weather straight into the sneaker trenches.

We talk first shoes ever (BKs, L.A. Gears, K-Swiss, “dookies”), standing in line for Jordans, the value of the box, Ross steals (the legal kind 👀), and how to spot fake Yeezys when the price is too good. Teezy breaks down her Top 5, the household “shoe competition,” and we get into comfort vs. hype (because Jordans all day is CRAZY). Plus: Travis pink rumors, Galaxy 11s discourse, and a Black Brand Party announcement you don’t want to miss.

Episode 13 is here! Duch and Byrd Brook recap last week’s hilarious episode with Hayes, tease the 3/26 Air Max Day collaboration event with Ladies Love Laces + B.O., and break down some of the wildest sneaker culture moments happening right now.

We talk PJ Tucker on Melo’s podcast, why Jordan athletes have access to insane PEs (and moment-commemorating pairs we’ll never see), plus sneaker convention madness—from rare Off-White samples to real-time flipping at the booths. We also get into recent collabs (Larry June x Adidas, Action Bronson x New Balance), the Levi x Jordan rollout, and a few sneakerhead confessions: pairs we wish we never destroyed, shoes we regret getting rid of, and why you shouldn’t put cleaned kicks back in the box too soon.

Tap in, share the episode, and pull up to the community—Soul Talk is building something for real.

Episode 12 gets real, funny, and painfully relatable. The crew breaks down why early Yeezy 350s felt flimsy, how unpredictable releases used to be, and why some sneakers only make sense once you see them in person. We jump into a Top 5 Sneakers of 2025 list (since we still early in 2026), covering slept-on picks, Kobe love, and shoes that aged better than expected.

One of the standout moments of the episode is Hayes opening up about getting burned by fake Yeezys. From the deal sounding too good to be true, to the legit check exposing the truth, to the real dilemma of whether to tell his girl or just rock them anyway—this story perfectly captures an era when Yeezys were impossible to get and fakes were flooding the game. It’s funny, honest, and something every sneakerhead can relate to.

The conversation keeps rolling with the “Sneaker Santa” exchange idea, how it could work, why a real price point matters, and how to keep it community-based without anyone acting cheap. We also touch on Ross/Burlington shoe stories, Carhartt quality tiers, restoring icy soles, and when it’s better to just re-buy a pair.

To close, we go nostalgic—first shoes that got us into sneakers, classic hoop shoes, Steph Curry’s free-agency shoe run vs Kobe’s legendary stretch, and sneaker regrets that still hurt to talk about.

Happy New Year! Soul Talk Podcast is back with Episode 11 — first pod of the year. Duch and Byrd Brook catch up on how they brought in the New Year, talk new shoes (UNC 9s + Nigel Sylvester lows), and run through what 2026 might look like after a wild 2025 sneaker year.

We get into upcoming drops (Bread 4s, Wolf Grey 5s getting pushed, collabs), debate the best sneaker years (2016 vs 2025), and talk goals for the pod — including travel episodes, sneaker cons, and pulling up on shops/collectors.

Plus: a hilarious breakdown of the business-casual club era (Rockports, Steve Maddens, Creative Recreation… nasty work 😭), what makes you actually buy a shoe (nostalgia, price, colorway), and new segment ideas like “What shoe are you wearing for this scenario?” and “What shoe deserves a Doernbecher?”

Soul Talk merch is OUT NOW — basic white tee to get the ball rolling. Hoodies + new colorways coming soon.