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Solopreneur Playbook

Solopreneur Playbook

Written by: Mark Haberstock
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In the Solopreneur Playbook Podcast, Marketing Coach and Consultant Mark Haberstock, brings you the frameworks and actionable strategies, known as Plays, that empower Solopreneurs to build and grow an online business—giving them the freedom to create the life they truly want.Mark Haberstock Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Truth About Pricing Your Offers As A Solopreneur
    May 2 2025

    In this Episode, we’re pulling back the curtain on one of the most misleading narratives in the online business space—and breaking down the truth about what it really takes to build a business you love (not just one that looks good on paper).

    You’ll learn:

    ✅ Why chasing high-ticket clients can backfire

    ✅ The 3 biggest mistakes Solopreneurs make when pricing their offers

    ✅ How to choose a business model that actually fits your goals, lifestyle, and personality

    ✅ When high-ticket makes sense—and when it’s a trap

    ✅ How to realign your offers, pricing, and clients without burning it all down


    Whether you’re just starting your business or you’ve built something that no longer feels right—this video will help you hit pause, zoom out, and rethink how you're building your path to $1M.


    🎯 Free Tool: Niche Finder Framework

    Brainstorm profitable problems + business models that align with YOU.

    👉 https://www.solopreneurplaybook.com/niche-finder


    🚀 Workshop: Irresistible Offer Playbook

    Learn how to craft no-brainer offers that practically sell themselves.

    👉 https://www.solopreneurplaybook.com/offer-playbook

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    9 mins
  • 5 - How To Grow Your Business As A Solopreneur
    Jan 29 2025

    In this episode I'll walk you through the framework I use to help Solopreneurs build and grow their Online Business.

    You’ll learn:

    ✅ Why traditional, rigid systems like linear funnels keep you stuck.

    ✅ What the Flywheel model is and how it creates compounding momentum.

    ✅ How the Solopreneur Flywheel adapts to your business, making it flexible, scalable, and sustainable.

    ✅ The 4 Engines that power the Flywheel: Attention, Nurture, and Conversion—and the critical Offer Engine at its core.


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    Here are the ways to work with me:

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    ⚡️Solopreneur Playbook: Get The Playbook To Growing Your Online Business As A Solopreneur: ➡︎ https://www.solopreneurplaybook.com/

    ⚡️Work Directly With Me To Build Your Solopreneur Flywheel: ➡︎ https://www.solopreneurplaybook.com/consultation

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    21 mins
  • 4 - The 60-Day Lead Magnet Strategy That Transforms Subscribers Into Buyers
    Jan 7 2025

    Over the first 60 days of a new lead entering your growth engine, how many lead magnets are you giving them?

    In this episode, I'm breaking down a game-changing approach to lead magnets that most businesses are getting wrong. If you're only using a single lead magnet to nurture your leads, you're leaving conversions on the table.


    Want to work together to implement this in your business? Book a call with me at www.markhaberstock.com/call

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    10 mins
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