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Some SoMe - Weekly social media trends!

Some SoMe - Weekly social media trends!

Written by: Lea Schwegler Frederik Dreier
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About this listen

 Stay current on social media trends in short weekly episodes: "some SoMe" gives you short updates on what’s trending across Social Media. Hosted by Freddy (a millennial) and Lea (Gen Z), both working in social media every day. No (ok, maybe a little bit) banter and blah—but mainly matters, how it works, and why it’s relevant. New episodes every Tuesday. Economics Marketing Marketing & Sales
Episodes
  • Feb 17, 2026 - Chinese New Year, Vague Posting & Tip Stacking

    Feb 17, 2026 - Chinese New Year, Vague Posting & Tip Stacking
    Feb 17 2026
    Neues Jahr, neuer Podcast! Okay: Es ist **Chinesisches Neujahr** – und der Podcast ist basically noch der alte, nur jetzt **auf Deutsch**. In dieser Folge sprechen wir über **Social Media Trends 2026** und drei Themen, die gerade überall sind: **Trend #1: Chinesisches Neujahr / Lunar New Year Content** Der perfekte Zeitpunkt für **Neuanfänge**, inspirierenden Content und um den eigenen **Neujahresvorsätzen** (oder der Content-Strategie) eine zweite Chance zu geben. **Trend #2: Vague Posting** Schon jetzt als einer der nervigsten Trends gehandelt: **Vague Posting** ist die Kunst, **Engagement** zu provozieren, indem man absichtlich Kontext weglässt. Alles bleibt ein bisschen kryptisch – und genau deshalb explodieren die Kommentare. **Trend #3: Tip Stacking** Ein Klassiker mit Performance-Potential: Beim **Tip Stacking** feuerst du viele Tipps in kurzer Zeit ab – für maximalen **Mehrwert**, mehr **Follower** und eine Community, die wirklich dranbleibt. Keywords: Chinesisches Neujahr, Lunar New Year, Social Media Trends, Vague Posting, Tip Stacking, Content Strategie, Engagement, Instagram, TikTok, Creator Economy
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    22 mins
  • Feb 10, 2026 - Bad Bunny, Admin Nights & Drag Paths

    Feb 10, 2026 - Bad Bunny, Admin Nights & Drag Paths
    Feb 10 2026
    Bad Bunny is everywhere and his Super Bowl performance is probably already in your feeds. Surprised? You shouldn't be :P. Our first trend is the whole Benito Bowl Topic. How do brands take part in pop-culture? Does it help reach followers and boost sales? And did I just wrote the last sentence for the SEO? The second trend is all about getting your life together: "Admin Nights" as the GenZ's like Lea call it. We like this trend because it opens up a new opportunity to be relevant in the lives of your target group. Just understand your followers bubbles, join and most important: don't let it burst! For the third trend we are getting deep: "Drag path" is all about emotional storytelling, opening up and sharing with your followers. We also talk "what is entertainment" and reach the genius conclusion "Entertainment is the opposite of boring". And last but not least, we end this rather talky episode with a very complicated outro. Well. What can you do?
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    23 mins
  • Feb 03, 2026 - Reality TV Edits, Creative CTAs & Living Rent Free In My Brain

    Feb 03, 2026 - Reality TV Edits, Creative CTAs & Living Rent Free In My Brain
    Feb 3 2026
    After admitting, that we didn't predict the lonesome Penguin-Trend we talk about "Reality TV Edits", a creative way to reveal CTAs on TikTok and stuff that lives rent free in our brains. Yes, brains, not heads. The first trend revolves heavily around Storytelling and editing your Content in a Reality TV Style - high effort, higher outcome! This piece of Content could become your lighthouse. Your stand-out edit to reach new followers and let your community peek behind the curtain of your brand. The second trend is a now or never kind of text-reveal on TikTok. Spread your message by jumping around, become trending and tell your community basically everything you want. Our last trend is the return of the Roman Empire: "Living Rent Free In My Brain" makes use of a song that's trending on TikTok right now and you can use it to highlight whatever! As long as it entertains your followers, anything goes.
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    24 mins
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