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Grow Your VA & OBM Business: Soulpreneur Scaling Stories

Grow Your VA & OBM Business: Soulpreneur Scaling Stories

Written by: Andrea Elibero I Business Coach for Virtual Assistants & OBMs
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About this listen

You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.


This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.


With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.


We'll cover questions like:


  • Why do I keep attracting clients for work I've outgrown?
  • How do I know if I'm ready to specialize?
  • Should I force myself into industry labels or create my own positioning?
  • Why do I keep downplaying what I'm actually good at?
  • How do I stop working 50+ hour weeks at the same income level?
  • How do I raise my rates without losing all my clients?
  • Is my offer wrong, or is it my audience?
  • Should I quit my business or just evolve it?
  • Why are people excited about my work but not buying?
  • How do I know if this is fear or real misalignment?
  • How do I make decisions from clarity instead of desperation?


What makes this podcast different:


I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.


This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.


Ready to turn your unstructured expertise into a signature method? Press play.

© 2026 Grow Your VA & OBM Business: Soulpreneur Scaling Stories Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch

    123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
    Apr 27 2026

    If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.

    In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead so your audience is ready when your offer is.

    Key Points Covered:

    ✨ Why posting to your old audience during a pivot keeps you stuck

    ✨ The mistake of building your offer before building your audience

    ✨ How to grow a new aligned audience while building your new offer

    ✨ The mindset shift that makes pivoting feel freeing instead of terrifying

    ✨ Why owning your new identity is what makes everything move faster


    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
    Show More Show Less
    13 mins
  • 122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider

    122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
    Apr 20 2026

    Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?

    In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.

    We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.

    Key Points Covered:

    ✨ Niching by values instead of industry

    ✨ Identity shifts that come with every pivot

    ✨ "I trust myself to figure it out", the mindset that builds resilience

    ✨ Using a psychology background to do human-first operations work

    ✨ Introducing your team to clients when it doesn't go smoothly

    ✨ Treating your business like your VIP client

    ✨ Knowing your stopping point, and why that's a power move


    🎙️ Connect with Alyssa:

    Website

    Instagram

    Threads

    Grab your Free SOP Template


    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
    Show More Show Less
    35 mins
  • 121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating

    121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
    Apr 13 2026

    "I know I could charge more, but I don't know how to ask for it."

    I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.

    The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.

    And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.

    In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.

    ⚡️ Effortless Attraction (8-week marketing intensive) is open until April 17th: Join us inside!

    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
    Show More Show Less
    10 mins
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