Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.

Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place.

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/

https://www.youtube.com/@Dreamrproductions

This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love.

The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding.

Ready to listen… well, then… As You Wish!

The original episode can be found here.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/

https://www.youtube.com/@Dreamrproductions

What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?

Here are some links to episodes referenced or expanded upon within the episode.

1. The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world:
2. The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles.

Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started.

1. Are Jingles Better Than Sonic Logos?- What’s the difference between a jingle and a sonic logo? Aren’t they the same thing?
2. What Is Sensory Perception- part one and two- the importance of engagement and perspective.
3. Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks.

Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint.

Let’s make this world of sound more intriguing, more unique, and more on brand.

—

For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.

Want your very own Make Sound On Purpose mug? You can find it here.

For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com

The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.

https://www.linkedin.com/in/jeannaisham/

https://twitter.com/Jeanna_Isham

https://www.facebook.com/DreamrProductions/

https://www.youtube.com/@Dreamrproductions