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Sound of Startups

Sound of Startups

Written by: Amplitude Ventures
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About this listen

Hosted by Tadjar Khan. Sound of Startups is designed for young creatives who are just starting, struggling, or transitioning in the music business. It creates a safe, relatable space for guests—emerging artists, producers, DJs, managers, or even hobbyists—to share their real-life stories about navigating the industry with little to no prior knowledge. Listen to raw, unfiltered journeys: the mistakes, the wins, the confusion, and the hustle of figuring out how the music business actually works.Amplitude Ventures Economics Leadership Management & Leadership
Episodes
  • #9: Sourabh Pateriya: Beyond the Gimmick: Designing Ethical Tools for Modern Creators
    Jan 8 2026

    Can AI and artistry coexist?


    Sourabh Pateriya joins us to discuss his journey from a metal band in India to the product teams at Spotify and Samsung. Now leading Soundverse AI, he explains how to build technology that respects creators through ethical AI modeling and licensed samples.


    This episode covers the discipline of global entrepreneurship, the hard lessons of fundraising, and why true innovation requires a "healer" mindset over a "painkiller" approach. Simple, honest, and global.


    👉 Listen if you're building in music, tech, or anywhere in between.


    Join the conversation and learn how thoughtful founders are shaping music’s next chapter.


    Subscribe to our channel for more raw stories and creative lessons.


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    Produced by Amplitude Ventures Consulting: Partners in Early-Stage Startups


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    23 mins
  • #8: Orwells McGubbings: Music, Tech, and Tone: Crafting a Brand for Creators
    Dec 23 2025

    Branding isn't selling out, it’s getting clear.


    In this episode, brand strategist, Orwell McGubbins, shares how music creators and startup founders can build brands that reflect real value, not just visuals.

    Understand how to move from assumptions to clarity, define your audience, and craft messaging that connects.


    If you’re building in music, tech, or creative business, this conversation will help you turn your work into a brand that resonates, and grows.

    Join the conversation and learn how thoughtful founders are shaping music’s next chapter.Subscribe to our channel for more raw stories and creative lessons._____________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Startups

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    17 mins
  • #7: Himay Kumbhani: Engage Music is building a Fairer Future for Independent Artists in India
    Dec 16 2025

    In a market often dominated by film music and traditional distributors, Himay Kumbhani, co-founder of the direct-to-fan platform, Engage Music, shares the challenging journey of creating a platform designed to put money back into the hands of independent artists. Learn how the co-founders in the dynamic world of Indian music technology who are also musicians themselves, found their mission after the pandemic revealed that touring revenue was not a sustainable model.If you're a music creator, indie founder, or just curious about building something real from scratch, this one’s for you.Join the conversation and learn how thoughtful founders are shaping music’s next chapter.Subscribe to our channel for more raw stories and creative lessons.__________________________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Startups

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    16 mins
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