Speed to Spend: Smarter Curation for Modern Media Teams
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Speed to Spend: Smarter Curation for Modern Media Teams
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About this listen
On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes.
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