Spilling on What Actually Matters in Web Design With Helen Olivia
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Spilling on What Actually Matters in Web Design With Helen Olivia
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In this episode, Ada sits down with Squarespace designer + developer Helen Olivia to talk about:
What happens when your website looks gorgeous… but your business is still suspiciously quiet.
Helen breaks down the real reason beautiful sites don’t always work, how to build a website that actually supports your goals (not your Pinterest board), and why templates are both massively underrated and wildly misunderstood.
Together, they get real about:
- Why some founders shouldn’t build a website yet
- When a template works and when it doesn't
- Why SEO absolutely is not dead (please stop saying that)
- The problem with designing for your fantasy CEO era
- The “do less, convert more” principles that make sites work
- How to think like a designer and a digital strategist
🎧 Whether you’re a freelancer, agency owner, coach, or a founder trying to figure out why your homepage feels cute but kinda dead, this episode is for you.
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