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Spokes & Strategy Episode 14: From Corporate to Community Building
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Spokes & Strategy Episode 14: From Corporate to Community Building
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Narrated by:
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Written by:
In this episode of Spokes and Strategy, Brandon Morphew sits down with Gillian Forsyth, owner of BFF Bikes in Chicago. Gillian shares her journey from corporate accounting to bike shop ownership and how she’s built her business around supporting new riders.
They dive into creating a more welcoming in-store experience, the power of community through initiatives like triathlon socials, and why helping beginners feel comfortable is key to long-term growth.
The conversation also explores the realities of running an independent shop, from hiring challenges to seasonal slowdowns, and how peer groups and industry connections can make all the difference.
To learn more or connect with BFF Bikes
https://bffbikes.com
Instagram @bffbikes