In this edition, presented by sponsorshipnews.com.au, we delve into cryptocurrency and the impact that it is having on the sponsorship market.

Over recent times, there has been a whole wave of companies appearing in sport, whether at team level, rights holders, stadiums and seemingly everything in between.

One of the biggest signings in Australian sport was the AFL's multi-million dollar sponsorship from Crypto.com.

We connected with the global marketing manager of Crypto.com, Steve Kalifowitz who is based in Singapore.

We cover off the AFL and many of Crypto.com's other properties, including Formula 1, the UFC and the FIFA World Cup.

The conversation delves into NFTs and really gives an insight into their place in the market both now and in the future.

For the latest in the sponsorship world, make sure you head across to sponsorshipnews.com.au and subscribe.

Welcome to the Sponsorship News Podcast, brought to you by www.sponsorshipnews.com.au.

As we come to the end of the summer, we thought it would be timely to look back on several of the big plays in the sponsorship game over the last few months.

Joining Matt Payne for this Podcast is Gemba Group’s Adam Hodge.

In this issue, we discuss many topics, including innovation at the Australian Open, AFL and Lion’s fresh spend on AFLW. Staying in AFL, we discuss Crypto.com’s entry into the space and the many plays that are starting in the crypto and NFT space.

We also look in the corporate social responsibility space with Transport for New South Wales that Gemba has worked on for many years, along with Nurofen’s play with Care Flight.

Guest Information:

The Gemba Group: https://thegembagroup.com/
The Gemba Group LinkedIn:
Adam Hodge LinkedIn: https://www.linkedin.com/in/adamhodgeaustralia/
Matt Payne LinkedIn: https://www.linkedin.com/in/mattpayne082/

To subscribe and get the latest news in the world of sponsorship to your inbox every day, head to www.SponsorshipNews.com.au