Welcome to the Sport Industry Podcast with Sally Corander, founder of the Sport Industry Forum. The Sport Industry Forum was established in Abu Dhabi, United Arab Emirates in 2016. The annual forum brings together influential sport business leaders to discuss the latest challenges relevant to the region.

During day 2 of Sport Industry Forum 2023, Chris McHardy, Head of Sport for Arabian Radio Network, welcomes Shaima al Husseini, Managing Director of Saudi Sports For All Federation.

The Saudi Sports for All Federation (SFA) is the main body responsible for developing community sports in the Kingdom and is mandated to achieve the Vision 2030 target of raising physical activity levels in Saudi Arabia.

Discussion Highlights:

• Achievements and developments at the Saudi Sports For All Federation (SFA)
• The importance of physical and mental health for the Kingdom and its relation to Vision 2030
• Esports in Saudi Arabia: Making physical activity attractive to gamers
• Opportunities for Women in Sports: Closing the gender gap respectfully
• Development of female leaders and role models in sports and leadership
• Creating awareness on the link between physical activity and mental health
• Integration of sustainability and ESG in SFA's programs
• Support Required from international and UAE companies

For more information, visit www.sportsforall.com.sa

Interested in partnering with Sport Industry Forum? Contact sally@interacthealthy.com

WEBSITE: www.sportindustryseries.com

TWITTER: @sportindSeries

LINKEDIN: Sport Industry Series

INSTAGRAM: @sportindustryeseries

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Welcome to the Sport Industry Podcast with Sally Corander, founder of the Sport Industry Forum. The Sport Industry Forum was established in Abu Dhabi, United Arab Emirates in 2016. The annual forum brings together influential sport business leaders to discuss the latest challenges relevant to the region.

The Sport Industry Forum Abu Dhabi 2023 is held alongside the NBA Abu Dhabi games. During the 2023 edition, we had the privilege to host two incredible NBA leaders:

- Cynt Marshall, CEO of Dallas Mavericks

- Ethan Casson, CEO of Minnesota Timberwolves

In an unfiltered interview with Chris McHardy, Head of Sport for Arabian Radio Network, Cynt and Ethan shared their remarkable stories.

Discussion Highlights:

• Cynt and Ethan’s incredible stories; how their childhood and early careers brought them to where they are today
• Reflections on their extraordinary roles as CEOs and the transformative impact of sports
• Overcoming adversity and personal challenges to achieve success in their professional journeys
• Championing a positive and inclusive workplace culture
• Sharing key leadership lessons and insights gained from their exceptional experiences running NBA franchises
• The significance of the NBA Abu Dhabi games for the region and beyond

Interested in partnering with Sport Industry Forum? Contact sally@interacthealthy.com.

WEBSITE: www.sportindustryseries.com

TWITTER: @sportindSeries

LINKEDIN: Sport Industry Series

INSTAGRAM: @sportindustryeseries

Hosted on Acast. See acast.com/privacy for more information.

Summary:

Welcome to the Sport Industry Series Podcast. You are listening to an exclusive episode from the Sport Industry Forum 2024 Mini-Series, hosted by Carla Ward live in Abu Dhabi.

In this episode, Carla speaks with Lisa Pinder, Head of Sponsorship at ADNOC, about her journey in sports sponsorship, her transformative role at ADNOC, and the broader impact of sponsorships on communities. Lisa shares her unique insights on creating meaningful partnerships, building social value, and promoting an active lifestyle through events like the ADNOC Abu Dhabi Marathon.

Discussion Highlights:

• The role of ADNOC’s sponsorships in addressing inactivity and obesity.
• ADNOC’s involvement in shaping events like the ADNOC Abu Dhabi Marathon.
• Overcoming challenges in sports sponsorships in the UAE’s dynamic market.
• Measuring the success of sponsorships through brand and social value metrics.

About Lisa Pinder:

Lisa Pinder is a seasoned sponsorship professional with a rich background in global sports. Currently Head of Sponsorship at ADNOC, she leads transformative initiatives that leverage sponsorships to create lasting community impact.

About Carla Ward:

Carla Ward is a football coach and former midfielder who has established herself as one of the most dynamic leaders in women’s football. Known for her transformative managerial style, Carla has managed prominent clubs like Birmingham City and Aston Villa in the FA Women’s Super League (WSL).

Interested in partnering with Sport Industry Series? Email us at contact@sportindustryseries.com

Website: www.sportindustryseries.com

Twitter: @sportindSeries

Instagram: @sportindustryseries

LinkedIn: Sport Industry Series

Hosted on Acast. See acast.com/privacy for more information.