Welcome back to the Sport by Fort Pod.

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending.

Through many examples from various industries, we will discuss why higher activation spending doesn't automatically equate to better outcomes, and sometimes, minimal investment is the right answer.

Enjoy the show.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-myth-of-sponsorship-ratios

Welcome back to the Sport by Fort Pod.

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting; presented by AI hosts.

Football clubs attract sponsorships for distinct reasons, despite varying levels of success on the field. A club's history and legacy can maintain appeal even during periods without major trophies. Location in a major city offers access to large fan bases and corporate opportunities. Consistent winning and participation in a prominent league greatly enhance visibility and attract brands seeking to align with success. These elements – history, location, performance, and league affiliation – combine to influence a team's commercial revenue potential.

I hope you enjoy the show.

The source article for this episode can be found here:
https://sportbyfort.com/blog/f/the-driving-forces-behind-football-sponsorships

Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatorial games to enhance their social standing, to the modern era. We will talk about the Medici family's patronage of Renaissance artists, the rise of celebrity endorsements in the 20th century, and how brands supported the expansion of the World Cup and the Olympic Games.

Enjoy the show.