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Sports Content Kings

Sports Content Kings

Written by: WSC Sports
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Sports media rights holders face a growing problem in satisfying ever-evolving fan consumption needs. The sheer amount of available sports content and minute-by-minute shifts in breaking stories present a major challenge for leagues, broadcasters, and content creators. Today, content creation is empowered by advanced technology and automation allowing for a true paradigm shift in the approach to sports content. Welcome to Sports Content Kings, where Aviv Arnon, CBDO and Co-Founder at WSC Sports, and Shaka Arnon, VP, Business Development at WSC Sports, talk to today’s brightest minds in sports and entertainment to uncover the latest trends and technologies shaping the industry and their forecast for what’s to come.2023 Politics & Government
Episodes
  • Sports, Strategy, and Sustained Success with Stan Kasten
    Oct 7 2025

    What does it take to build championship teams and run one of the most iconic franchises in sports?

    In this episode of Sports Content Kings, hosts Aviv and Shaka Arnon sit down with Stan Kasten, President and co-owner of the LA Dodgers. From his early career working with Ted Turner to leading multiple pro teams across the NBA, MLB, and NHL, Stan shares decades of experience at the intersection of sports, business, and innovation. He dives into his “three pillars” of success: product, customer, and brand, while exploring how technology, media evolution, and fan engagement continue to reshape the industry. Plus, hear insights on building sustainable winning cultures, why investing in content always wins, and what the future of fandom might look like.

    Don’t miss this masterclass in sports leadership and strategy. Tune in now to hear Stan Kasten’s playbook for building dynasties and shaping the future of sports.

    Follow Us

    • Twitter @WSC-Sports
    • Facebook @WSCSports.Technologies
    • Instagram @wsc-sports

    Presented by WSC Sports
    WSC-Sports.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    34 mins
  • The NBA’s Return to NBC & The Strategy Behind Big Sports Deals
    Apr 28 2025

    Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.

    This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.

    It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.

    Follow Us

    • Twitter @WSC-Sports
    • Facebook @WSCSports.Technologies
    • Instagram @wsc-sports

    Presented by WSC Sports

    WSC-Sports.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    42 mins
  • Tech, Fan Engagement, and the Future of Sports Content
    Jun 12 2024

    David Levy, the Founder and Co-CEO of Horizon Sports & Experiences, sits down with the Arnon brothers, Aviv and Shaka, on this edition of Sports Content Kings. With a career spanning over three decades, David has left an indelible mark on the sports media landscape. Prior to his role at HS&E, David served as President of Turner, where he not only oversaw Turner's leading portfolio but also spearheaded transformative initiatives within its sports division, such as securing exclusive rights to marquee events like the NCAA Division I Men's Basketball Championship, and expanding the portfolio with prestigious properties such as UEFA. Under his leadership, Turner programming garnered a staggering number of awards and nominations, and his strategic vision and relentless pursuit of innovation has reshaped the sports media industry. In this episode, David dives deep into the changing dynamics of sports broadcasting, from the decline of traditional cable television to the rise of streaming services like Netflix, Amazon, and Apple TV. He also shares his insights on the critical role of personalization, gamification, and short-form content in engaging the modern fan. Plus, the trio also explores the latest in live experiences, the evolving balance between technology and the integrity of sports, and so much more. So hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!

    Follow Us

    • Twitter @WSC-Sports
    • Facebook @WSCSports.Technologies
    • Instagram @wsc-sports

    Presented by WSC Sports
    WSC-Sports.com


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show More Show Less
    29 mins
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