"Building Sports Leagues from Scratch: The Business of Creating Scalable IPs"

🎙️ Episode Overview

In this episode, Sameer Pathak, President - PWR, Times Group, explores the business side of building sports leagues and creating scalable sports intellectual properties (IPs).

Drawing from his extensive experience in sports, media, partnerships, and league development, Sameer shares valuable insights into what it takes to launch, grow, and sustain a sports property in today's competitive landscape. From creating a compelling vision and engaging fans to securing commercial partnerships and driving long-term value, this conversation uncovers the strategies behind successful league-building.

Whether you're a sports startup founder, sports business professional, investor, marketer, or simply passionate about the future of sports, this episode offers practical lessons and real-world perspectives on building sports brands that can scale.

Key topics covered:

• Creating sports leagues from the ground up

• Building sustainable and scalable sports IPs

• Fan engagement and community development

• Sponsorship and commercialization strategies

• Media rights and content opportunities

• The future of sports entrepreneurship and innovation

Tune in for an insightful conversation packed with industry expertise, leadership lessons, and actionable takeaways from one of the leading minds in the sports business ecosystem.

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