Welcome back to the SportsBiz Unwrapped Podcast! In Episode 7, we dive deep into the business side of sports media, specifically tackling Return on Investment (ROI) in Sports Digital.

Joined by our returning guest, Richard Ekhalie, we break down exactly how sports organizations, journalists, and media brands can move beyond just "posting content" to actually generating measurable revenue and value. Whether you are running a sports blog, a YouTube channel, or managing a team's digital presence, this episode provides a practical, Kenyan-focused, and globally applicable guide to digital success.

Thank you for tuning in. Stay locked in for more insightful episodes on the business behind sports in Kenya and Africa.

Chapters
00:00 Introduction: Welcome to Episode 7
00:52 Defining the Strategy: What is ROI in Sports Digital?
02:55 Building a Strong Digital Ecosystem (Web, YouTube, Socials)
05:30 The King of Growth: High-Value & Consistent Content
07:45 The Power of "Behind the Scenes" & Exclusive Interviews
08:50 How to Monetize: Diversifying Revenue Streams
10:15 Affiliate Marketing & Digital Products (eBooks/Courses)
12:40 Hybrid Events: Watch Parties & Sports Summits
13:45 Conclusion & Outro

🎧 Don’t forget to subscribe to our YouTube channel and follow SportsBiz Unwrapped on Spotify and Apple Podcasts and leave us a 5-star rating for more insightful discussions on the business of sports and to help us rise further on the charts as Kenya’s leading sports business podcast.

Shot by: Tim Munyao (https://www.instagram.com/timmuange/)

Produced and edited by: Javan O. Ekhalie @Javan.360
(https://www.instagram.com/javan_o_ekhalie/)

Platforms
YouTube: https://youtu.be/14wfBRkD-K4?si=sONumxwoZcX3N3ES

Spotify: https://open.spotify.com/episode/0lWHMZ3uYGFX7CQGMX7I6X?si=fba33826d5f84238

Apple Podcasts: https://podcasts.apple.com/ke/podcast/partnership-participation-in-sports-marketing-and/id1828916550?i=1000737058887

All other Podcast Platforms:
https://linktr.ee/sportsbizunwrappedpodcast

Visit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/

Our Social Media and platforms:
LinkTree (All links):
https://linktr.ee/sportsbizunwrappedpodcast

Instagram:
https://www.instagram.com/sportsbizunwrappedpodcast

X/Twitter:
https://x.com/PodSportsBiz



#SportsBizUnwrapped #SportsBusiness #SportsMarketing #SportsIndustry #Podcast #DigitalROI #ContentStrategy
#SportsMedia #ROI #ReturnOnInvestment

Subscribe to us on YouTube, Spotify, Apple Podcasts, SoundCloud and all other podcast platforms.

YouTube: https://www.youtube.com/@SportsBizUnwrappedPodcast

Spotify: https://open.spotify.com/show/5V7yFm6Hl4nOqnsCM2WBzi

Apple Podcasts: https://podcasts.apple.com/ke/podcast/sportsbiz-unwrapped-podcast/id1828916550

SoundCloud: https://soundcloud.com/sportsbiz-unwrapped-podcast

All other Podcast Platforms:
https://linktr.ee/sportsbizunwrappedpodcast

Visit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/

Our Social Media and platforms:
LinkTree (All links):
https://linktr.ee/sportsbizunwrappedpodcast
https://linktr.ee/SportsBizKenya

Instagram:
https://www.instagram.com/sportsbizunwrappedpodcast
https://www.instagram.com/sportsbizkenya

X/Twitter:
https://x.com/PodSportsBiz
https://x.com/sportsbizkenya_

Facebook:
https://www.facebook.com/sportsbizkenya/
https://www.facebook.com/sportsbizunwrappedpodcast

TikTok:
https://www.tiktok.com/@sportsbizkenya
https://www.tiktok.com/@sportsbizunwrappedpod