The products we use every day, from deodorant and soap to skincare and hair care, are easy to overlook. But behind those routines is a steady stream of packaging, ingredients and waste that adds up quickly over time.

In this episode of the Seeing Green Podcast’s Spotlight series, we take a closer look at Meow Meow Tweet, a small-batch, plant-based personal care brand rethinking what we actually need and how it’s made.

We explore:

• How everyday personal care products contribute to plastic waste and why packaging matters more than we think
• The shift toward simpler routines and multipurpose products that reduce consumption without sacrificing performance
• Why ingredient sourcing, from plant-based formulations to regenerative practices, plays a critical role in sustainability
• How compostable packaging, refill systems and bulk programs can help reduce waste at the source
• What it means to go beyond zero waste with plastic-negative commitments and closed-loop systems
• How small-batch production and values-led business practices can shape both environmental and social impact

This episode is about making personal care feel less overwhelming and more intentional, without requiring a complete lifestyle overhaul.

Because the products we reach for every day are exactly where small, better choices can add up in meaningful ways.

Send us Fan Mail

Support the show

Thanks for listening to Seeing Green: Solutions for Our Daily Lives.

Discover more spotlighted brands, founder conversations and sustainable living insights at www.seeinggreen.eco.

🎧 Subscribe to stay inspired — and don’t forget to share your favorite episodes.

🔗 Follow @SeeingGreenEco on Instagram and YouTube