In this episode, we’re sharing 5 Employer Branding Trends to Know for 2025 — inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders.

In 2025, we’re expecting to see:

-Social-first video

-A more agile approach to EVP creation

-Incorporating customer stories and testimonials into employer branding…and more!

Tune in to hear our 2025 predictions!

In 2023, employee engagement dropped to just 34% globally—down almost 10% from 2021 and 2022.

With high engagement levels linked to increased productivity, retention, and profitability, it’s not enough to recruit great people to your company. You need to retain them!

In this episode, we discuss employee engagement campaigns that truly delight your employees and drive measurable results.

Tune in to learn more about:

- Employee engagement campaign basics: common objectives, distribution channels, and KPIs

- Identifying key internal stakeholders to make your campaign a success

- Getting started: from rewards & recognition to benefits to optimizing in-person events, we’ll share real employee engagement campaigns that are sure to inspire your next campaign.

We’re halfway through 2024. What’s happened with your employer branding efforts so far?

In this episode, the team from Stories Inc. discusses the employer branding trends we’ve seen dominating the first half of 2024 — inspired by our current employee storytelling projects and what we're hearing as major priorities from our audience of EB, communications, and people leaders.

Tune in to hear more about:

- Content themes we see leading 2024 employee storytelling efforts

- The channel we see companies focusing their efforts on most

- Video storytelling trends and best practices

- Why we’re optimistic about the state of EB in 2025 and beyond