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Start Marketing

Start Marketing

Written by: Katlynn Pyatt
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About this listen

 Don't know how to start marketing your small business? Join marketing expert Katlynn Pyatt each week for authentic, accessible and actionable marketing advice. If you're a small business owner who wants to grow and scale your business, and you know marketing is the way to go, but you simply don't know where to start, Start Marketing will change that. Each week, Katlynn and her guests break down a popular marketing strategy and teach you how to put it into action. These short episodes are meant to make marketing actionable and accessible. No more feeling overwhelmed by the marketing jargon and unicorn promises you find when you google "how to market a small business". Katlynn is certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy and the other in marketing data and analytics. Connect with me at: getauthenticbranding.com On Pinterest: https://www.pinterest.com/katlynnpyatt/ On Instagram: @authenticbranding On Facebook: @getauthenticbranding On LinkedIn: https://www.linkedin.com/company/35693890 Music Credit: Tuesday by Sascha Ende on filmmusic.ioCopyright 2023 Katlynn Pyatt Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • I'm taking a hiatus

    I'm taking a hiatus
    Sep 15 2022

    TL;DR: I had an existential crisis and I don't know if I want to podcast anymore.

    I'm taking a hiatus from podcasting while I decide if it still fits in to my life. As I've always said, content creation is a full time job in big businesses. Right now, I create content that isn't as strategic or well-prepared. I don't mind creating, but I'm not willing to give the content the marketing time it needs to grow.

    Thank you all for listening. Get out there and Start Marketing.


    Music: Tuesday by Sascha Ende, Music.io
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    8 mins
  • Marketing for 2023...Already?!

    Marketing for 2023...Already?!
    Sep 8 2022
    How to prepare a strategic marketing plan for your small business.

    Cooler temps are approaching and that means that the hustle and bustle of marketing through the holidays is upon us. But, before we get too caught up in having an amazing fourth quarter, we need to reflect on our efforts this year and prepare for strategic marketing in 2023.


    In order to avoid starting the new year doing the same ol' same ol' that may not even be working for us, or starting the new year doing spaghetti marketing (throwing things at the wall to see what sticks), learn how to create a strategic marketing plan that will grow your business.

    The steps to prepare for 2023 marketing:

    • Evaluate your 2022 strategies
    • Set your business goals for 2023
    • Set your budget for marketing in 2023
    • Select your strategies


    Music: Tuesday by Sascha Ende, Music.io
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    6 mins
  • Three strategies to increase brand visibility

    Three strategies to increase brand visibility
    Sep 1 2022
    Use these three small business marketing strategies instead of social media.

    Social media isn't the only way to promote your small business, gain brand awareness and increase visibility for your products and services. There are other free alternatives to social media. Learn about:

    • Reddit
    • Public Relations
    • User Generated Content

    and how to execute each marketing strategy to increase branding and awareness for your business.


    Music: Tuesday by Sascha Ende, Music.io
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    12 mins
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