What does it take to buy a creative agency, modernize it, and grow it entirely on your own terms? In this episode, Brandon and Alex sit down with Paige, Owner and CEO of Hoyden Branding, for an honest and energetic conversation about what it really means to lead a creative business.

Paige opens up about the biggest shift she made after acquiring the agency -- moving away from a production-house model and leaning hard into brand strategy and relationship-driven work. She shares how being in the same life stage as her team has shaped her leadership style, why going fully remote has made her more productive (even if she misses the office vibes), and how she keeps company culture alive without a shared physical space.

From navigating maternity leaves and scaling challenges to weighing outside investment and staying true to her "frugal boss" roots, Paige gets real about the messy math of growing a small agency. She also talks about an unexpected niche she's found in financial services -- and why she's on a mission to make wealth management, insurance, and financial planing actually cool.

Plus: her unfiltered new podcast Hoyden and Hang, why difficult clients are sometimes her favorite ones, and what she'd tell herself about asking for help sooner.

Find Paige and the Hoyden Branding team on Instagram, TikTok, and LinkedIn @hoydenbranding.

Connect with Lean Rocket Lab:

• Website: leanrocketlab.org
• LinkedIn: Lean Rocket Lab
• Facebook: Lean Rocket Lab
• Instagram: @Leanrocketlab
• TikTok: @Leanrocketlab
• YouTube: Lean Rocket Lab

Don't miss a single story! Subscribe, rate, and review Startup Storytelling by Lean Rocket Lab wherever you get your podcasts.

What started as a simple desire to give back through baking turned into a thriving culinary movement in Jackson, Michigan. In this episode of Startup Storytelling with Lean Rocket Lab, we sit down with Aaron Cole, the visionary behind DoughNation Bakery and The Melted Grill.

Aaron shares the unconventional "non-business" origin story of DoughNation--a bakery founded on the principle of feeding the community--and how that mission-driven approach paved the way for the comfort-food success of The Melted Grill. We drive into the realities of scaling a passion project, the importance of authentic branding, and how Aaron balances social impact with sustainable business growth. Whether you're a food entrepreneur or a mission-driven startup founder, Aaron's insights on community-centric business are not to be missed.

Connect with DoughNation Bakery & The Melted Grill

Facebook: DoughNation Bakery

Facebook: Melted Grill

Instagram: @doughnationbaker

Instagram: @themeltedgrill

Website: https://www.doughnationbakery.com/

Connect with Lean Rocket Lab:

• Website: leanrocketlab.org
• LinkedIn: Lean Rocket Lab
• Facebook: Lean Rocket Lab
• Instagram: @Leanrocketlab
• TikTok: @Leanrocketlab
• YouTube: Lean Rocket Lab

Don't miss a single story! Subscribe, rate, and review Startup Storytelling by Lean Rocket Lab wherever you get your podcasts.

Welcome back to Startup Storytelling by Lean Rocket Lab!

In this episode, host Alex Masten is joined by a special co-host--Lean Rocket Lab co-founder Ken Seneff--to dive into the high-stakes, high-precision world of manufacturing. Our guest is Shane Grant, the founder and owner of Machining Momentum.

Shane's story is a masterclass in what happens when technical expertise meets entrepreneurial grit. From his roots as a skilled machinist to building a company that serves as a cornerstone of the regional manufacturing ecosystem, Shane shares the "real and raw" truth about what it takes to keep a business moving forward when the stakes are measured in microns.

Listen in to learn:

• The Spark of Ownership: What motivated Shane to transition from a technical role to founding his own precision machining shop.
• The Precision Paradox: How to maintain extreme quality standards while trying to scale a manufacturing operation.
• Momentum vs. Friction: Shane discusses the unique challenges of the machining industry, from equipment investment to finding the right talent.
• The Breakthrough after the Fall: A candid look at a significant business hardship Shane faced and the pivotal changes he made to pull through.
• The Future of Machining: Where Shane sees the industry heading and his advice for the next generation of "makers" and founders.

Whether you're in the manufacturing world or just looking for a story about resilience and technical passion, Shane's journey offers a fascinating look at the gears that turn behind a successful startup.

__________________________________________________________________________________________________

Guest Information:

• Shane Grant, Founder & Owner of Machining Momentum
• Website: https://www.machiningmomentum.com/
• LinkedIn: https://www.linkedin.com/in/shane-grant-879aab156/

__________________________________________________________________________________________________

Connect with Lean Rocket Lab:

• Website: leanrocketlab.org
• LinkedIn: Lean Rocket Lab
• Facebook: Lean Rocket Lab
• Instagram: @Leanrocketlab
• TikTok: @Leanrocketlab
• YouTube: Lean Rocket Lab

Don't miss a single story! Subscribe, rate, and review Startup Storytelling by Lean Rocket Lab wherever you get your podcasts.