In this episode of Bear Business, Chris Barnard interviews Vicky Ballance about the transformative power of community and authenticity in business. Vicky shares her journey from digital project management to founding Step Up Socials, emphasizing the need for businesses to engage authentically with their audiences. She discusses her pilot project in Bearwood, aimed at fostering collaboration among local businesses and encouraging them to show up authentically online.

Key themes include the shift from traditional marketing to a more human-centered approach, the importance of building trust through consistent engagement, and the role of social media in enhancing community connections. Vicky provides practical strategies for businesses to foster genuine relationships with their audiences, advocating for planning and consistency in social media efforts. The episode concludes with a light-hearted discussion about games, reinforcing the importance of connection and fun in both personal and professional realms.

#marketing #social #business #community #strategy

Find Vicky on Social Media

Linkedin: https://www.linkedin.com/in/vickyballance/

Website: https://stepupsocials.co.uk/

Find Chris on Social Media

Linkedin - https://www.linkedin.com/in/cjbarnard/

TikTok - https://www.tiktok.com/@feedbackfans

YouTube - https://www.youtube.com/@getfeedbackfans