Step Up Your STR ~ AirBnb Decor and More cover art

Step Up Your STR ~ AirBnb Decor and More

Step Up Your STR ~ AirBnb Decor and More

Written by: Cara Shimizu ~ AirBnb Decorating Expert
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About this listen

Welcome to Step Up Your STR, the AirBnB decorating podcast--specialized interior design that earns Owners & Managers max revenue in a saturated market. We also discuss other high-level strategies to elevate your business from ordinary to outstanding. Hosted by Cara Shimizu, creator of the Rapid Revenue Decor System & owner of VR Decor, each episode is filled with expert insights to make your vacation rental really stand out, for more bookings & revenue. Welcome!Cara Shimizu ~ AirBnb Decorating Expert Economics Leadership Management & Leadership
Episodes
  • 62 | Part 3: Fix EVERY Room in Your AirBnb ~ Installation Secrets
    May 4 2026

    Want some really practical, FREE Airbnb decorating resources? Just sign up here: https://www.vrdecor.co/freeresources


    How should you design each room in an AirBnb to increase bookings and revenue?

    In this episode, STR designer Cara breaks down room-by-room install techniques that make vacation rentals feel professionally designed, photograph better, and perform better.

    This is Part 3 of the Install Day Secrets series, where you’ll learn how to move beyond “pretty décor” and start designing your Airbnb or short-term rental with intention, flow, and revenue in mind.

    If your STR looks ok—but isn’t booking as well as you expected—this episode will show you exactly what to fix.


    In this episode, you’ll learn:

    ✔ How to design your living room layout so it feels balanced and guest-friendly
    ✔ The bedroom setup techniques that make your listing feel comfortable and high-end
    ✔ What to remove from your kitchen and bathroom to instantly elevate the space
    ✔ The correct art height, styling, and grouping rules most STRs get wrong
    ✔ How to use lighting to improve both guest experience and listing photos
    ✔ The final install-day checks professionals use before a property goes live


    Who this episode is for:

    • Airbnb and short-term rental owners
    • Property managers managing STR listings
    • Interior designers working with vacation rentals
    • Hosts who want more bookings, better reviews, and higher nightly rates


    This is Part 3 of a 3-Part Series:

    • Part 1: What tools professional designers bring to install days
    • Part 2: Pre-install and layout techniques that make installs easier
    • Part 3 (this episode): Room-by-room install techniques

    Cara specializes in revenue-driven interior design for short-term rentals, helping owners increase bookings through better design.


    Work with Cara

    Services include:

    • Mini Design Sessions
    • E-Design for STRs
    • Full-service STR makeovers

    🔗 Learn more: https://www.vrdecor.co/services
    🔗 Book a call: https://www.vrdecor.co/contact


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    19 mins
  • 61 | Airbnb Design Review: What These 2 Rentals Should Change to Get More Bookings
    Mar 11 2026

    Want to submit your listing and get my advice on it for free? Click here to contact me about it:

    👉 https://www.vrdecor.co/contact


    Learn about our services here:

    👉 https://www.vrdecor.co/services


    Most AirBnb owners don’t realize how much their decor affects bookings, pricing, and guest reviews.

    In this episode of Step Up Your STR, I review 2 real listener spaces and share exactly what I would change to help them earn more revenue.

    You’ll hear how small design decisions can affect how guests perceive a property—and how the right changes can make a listing stand out in a crowded market.

    In this episode we cover:

    • The decorating mistakes that quietly reduce bookings
    • How to make a room feel more valuable in listing photos
    • What guests notice immediately when scrolling listings
    • How to create a space that feels both homey and high-end
    • The difference between decorating for yourself vs decorating for bookings

    You’ll also hear specific design suggestions for two real spaces submitted by listeners.

    If you’re wondering whether your rental could earn more with better design, this episode will help you see your property through a guest’s eyes.

    Because when it comes to STRs:

    Guests decide before they read. Your decor does the selling.


    I specialize in revenue-driven STR design, helping owners create spaces that attract more bookings, command higher nightly rates, and earn better reviews. Contact me here:

    👉 https://www.vrdecor.co/contact⁠

    Show More Show Less
    20 mins
  • 60 | AirBnb Themes for More Bookings
    Feb 25 2026

    Free STR Design Resources → https://www.VRDecor.co/freeresources

    Work With Me / Contact → https://www.VRDecor.co/contact

    ----------------------------

    Video version of this podcast: https://youtu.be/ExDxfGMVsZI

    Most Airbnb themes fail.

    They feel cheesy. Forced. Trendy. Forgettable.

    But the right kind of theme can dramatically increase bookings, nightly rate, and memorability — without turning your property into a gimmick.

    In this episode, I break down how to create Instagrammable focal points that drive revenue, using themes that feel elevated, timeless, and strategically designed — not trendy.


    You’ll learn:

    *Why most themed Airbnbs don’t work (and what to do instead)

    *How Instagrammable focal points increase bookings and ADR

    *Powerful theme categories that create emotional connection

    *How to stand out in crowded Airbnb search results

    *The psychology behind memorable, bookable design

    *How to create differentiation without chasing trendsIf your STR looks “nice,” it blends in.


    If it feels memorable, it stands out.

    And standing out is what drives revenue.


    WHO THIS IS FOR:Short-term rental owners, Airbnb hosts, STR owners and investors, vacation rental investors, and property managers who want higher bookings, stronger nightly rates, and a property guests remember.


    KEY TOPICS: Airbnb design • Vacation rental design • STR marketing • Increase Airbnb bookings • Airbnb theme ideas • Instagrammable Airbnb • Revenue-driven design • Airbnb listing optimization • Guest psychology • Short-term rental strategy • Airbnb differentiation • Interior design for Airbnb • Boost ADR Airbnb • Memorable Airbnb design • Airbnb decor that increases revenue


    If this episode helped you, subscribe for more STR revenue and design strategy.

    Because your decor isn’t decoration--It’s your first sales conversation.

    Show More Show Less
    15 mins
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