Stewarding Iconic Brands
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Stewarding Iconic Brands
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About this listen
Only Here welcomes former Mattel, Inc. Chief Brand Officer Lisa McKnight or a conversation on leading the “Barbie Renaissance” and transforming one of the world’s most iconic brands. McKnight and Chancellor Daniel Pullin explore values-driven leadership, balancing heritage with bold reinvention and what it takes to steward brands that shape culture and commerce. During her visit to TCU as a Green Honors Chair in the Bob Schieffer College of Communication, McKnight also discusses mentoring the next generation of storytellers and why authentic leadership is paramount.
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