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Sticky

Sticky

Written by: Newsletter Glue
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About this listen

 Sticky helps you build a must-subscribe, must-read newsletter through actionable case studies and playbooks.

Hosted on Acast. See acast.com/privacy for more information.

Lesley Sim Economics Marketing Marketing & Sales
Episodes
  • Newsletter monetization techniques with Louis Nicholls

    Newsletter monetization techniques with Louis Nicholls
    Nov 13 2023

    In this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters.


    Key timestamps:

    00:27 - Intro to Louis Nicholls and Spark Loop


    02:45 - Louis talks about the payback period and subscriber lifetime value and how they interplay.


    06:51 - What are some common ways to decrease the payback period?


    11:44 - The 2x2 matrix for revenue streams


    13:12 - How do huge subscriber lists under-monetize?


    16:30 - Would you encourage having both donations and subscriptions?


    19:57 - How do you categorize different revenue streams?


    23:08 - The difference between donations and tips vs subscriptions?


    25:14 - Intermission questions


    28:41 - What are some products or services newsletter operators sell that you've seen really take off?


    37:04 - Do you think publishers should diversify into more products/services?


    41:41 - How would you monetize the top 1% of a publisher's audience?


    45:50 - How is newsletter advertising different from website advertising?


    47:18 - Best practices for optimizing and getting more revenue



    Show Notes

    SparkLoop

    Upscribe

    Chiz Media

    James Clear

    Techcrunch

    Vox

    Clearbit

    Why We Buy

    Substack



    Guest

    Louis Nicholls - Twitter

    SparkLoop

    Host

    Lesley Sim Twitter

    Lesley Sim Website

    Stay in touch

    Apple Podcasts

    Spotify

    Twitter

    Sticky.fm Website


    Hosted on Acast. See acast.com/privacy for more information.
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    59 mins
  • The challenges of growing a newsletter in big companies - Naomi West

    The challenges of growing a newsletter in big companies - Naomi West
    Oct 30 2023

    In this episode, Naomi provides insights into Invoice2go's efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in.


    Key timestamps:


    00:53 - Naomi discusses her role at Invoice2go and the goals of using email to drive activation and monetization


    02:15 - Inheriting an existing email program and getting a "blank slate" for an overhaul with the rebrand


    09:17 - Three pillars of the customer life cycle


    15:18 - Starting a segmented newsletter strategy for different audiences


    17:40 - Testing content performance but unable to find statistical significance


    20:32 - Changing no-reply to actual email for a two-way communication channel


    24:55 - Intermission questions


    29:33 - The three newsletters Naomi picked for Invoice2go


    35:07 - Successful testing of personalized outreach from faux personas


    38:46 - Call to action versus call to value test.


    43:35 - Doing list hygiene for the Later newsletter


    45:00 - Steps taken to turn engaged subscribers into paying customers


    47:13 - Key learning from the time at Later



    Show Notes

    Parcel

    Invoice2Go

    Braze

    Cordial

    Amplitude

    Customer.io

    Later

    Bridget Casey

    EcoSend


    Guest

    Naomi West - Twitter

    Naomi West - Instagram

    Naomi West - Website

    Host

    Lesley Sim Twitter

    Lesley Sim Website

    Stay in touch

    Apple Podcasts

    Spotify

    Twitter

    Sticky.fm Website

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    57 mins
  • A peek inside Litmus’ newsletter building process with Carin Slater

    A peek inside Litmus’ newsletter building process with Carin Slater
    Oct 16 2023
    In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News.Key Timestamp00:42 - Overview of the 4 newsletters Carin produces at Litmus01:11 - Carin's role in building Litmus' newsletters02:08 - Process for planning the Litmus News newsletter03:08 - How the team collaborates on newsletter copy and content10:35 - Using Jira for project management and tasks11:03 - The Litmus team's agile marketing process16:24 - Process of building the Litmus weekly email25:04 - Adding UTM codes for tracking26:23 - Using the Litmus and Marketo tracking pixel27:53 - Using checklist for auditing30:35 - Optimizing QA testing for top email clients35:14 - Tracking and analyzing link click rates40:17 - Having fun with newsletter production43:24 - Intermission questions49:34 - Reason for redesigning the Litmus newsletter53:18 - Incorporating user feedback into design57:45 - Challenges with personalization1:05:28 - What determines if the redesign was a success?1:13:16 - Where to find Carin and subscribe to her newsletterShow NotesLitmusJIRAAgile MarketingSlackAsanaGoogle DocFigmaMarketoUTM CodesApple MPP- Apple Mail Privacy ProtectionLitmus ScopeLinktreeGuestCarin Slater/@carinslaterCarin Slater LinktreeHostLesley Sim TwitterLesley Sim WebsiteStay in touchApple PodcastsSpotifyTwitterSticky.fm Website Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 14 mins
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