Stop Getting in Your Own Way: Creative Leadership Lessons from Netflix Alum Graciela Del Toro
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Stop Getting in Your Own Way: Creative Leadership Lessons from Netflix Alum Graciela Del Toro
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About this listen
Graciela Del Toro—now VP of Creative Operations & Resourcing at Bond and formerly Creative Ops Lead at Netflix (plus a stint at Apple)—joins Creative Leadership with Heart to unpack her non-linear path from music major to entertainment marketing to creative operations leader.
We dig into:
The “Napster moment” that blew up her original plan—and the pivot into film & trailers
Agency vs. entertainment marketing: what’s actually different (and what isn’t)
Small shop vs. big machine: how your growth changes with team size
Pre-COVID → Post-COVID → Post-strike realities (“survive till ’25”)
What great Creative Ops really does: efficiency and creative health
Transparent leadership, mentoring, and the advice she’d give her younger self (“get out of your own way”)
🎙 Host: Rico
👤 Guest: Graciela Del Toro, VP Creative Ops & Resourcing @ Bond (ex-Netflix, Apple)