You’ve got more tools than ever to see exactly what’s working in your marketing… and most business owners still run blind. They guess. They blame the agency. They bounce from vendor to vendor. And meanwhile, leads are leaking, follow-up is slow, and the marketplace forgets them. In this episode, I’m in Las Vegas with guest Aoife Roche of Intleacht AI System—straight out of Ireland, known as the “AI Queen”—and we’re getting brutally honest about what’s actually breaking contractor marketing right now: no visibility, bad tracking, slow speed-to-lead, and chasing shiny objects instead of building real systems.

Episode Highlights You DON’T Wanna Miss! -Speed-to-lead wins -Track everything (no guesswork) -Follow-up beats “more leads” -Visibility = survival -Shift from rankings to AI recommendations

If you’re still guessing where leads come from, hoping the phone rings, and blaming marketing when sales doesn’t follow up—this episode is your wake-up call: get visible, get measurable, and get systematic… or get forgotten.

Follow my guest at: -Instagram: https://www.instagram.com/aoifejroche/?hl=en -Webpage: https://intleacht.ai/ -Facebook: https://www.facebook.com/aoifejroche/

Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations

🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026

🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast – Build It To Sell It: With Lance Bachman Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann