Stop Marketing, Start Strategizing | Jennifer Zick
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Stop Marketing, Start Strategizing | Jennifer Zick
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About this listen
In this episode of Leadership Matters, Jennifer Zick, Founder and CEO of Authentic, joins host Kaylee Thomsen for a candid conversation on marketing, entrepreneurship, and leading with purpose. Jennifer shares how losing her job at 39 sparked the launch of Authentic, what she learned spending 13 years inside a fast-growth startup, and why most businesses misunderstand what marketing really is. She unpacks the concept of "random acts of marketing," the four questions every company needs to answer to grow strategically, and why trust is at the heart of everything she builds. Jennifer also shares her take on AI, her values-driven culture, and why she's learning to hold loosely to her best laid plans.
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