Stop Obsessing Over Email: The Real Levers for Subscription Retention

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Stop Obsessing Over Email: The Real Levers for Subscription Retention

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Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:

Why email is a secondary channel, not the starting point for subscription growth
The three real levers that move the needle: front-end offers, retention, and upsells
How to think about causation vs. correlation when brands see churn spikes from email
Why LTV is really about acquisition capacity, not profit for profit's sake
How siloed growth and retention teams hurt subscription performance
The membership models non-consumable brands (jewelry, apparel) are using right now
Welcome kits and starter kit offers that actually drive commitment

Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

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