What if the best way to get ahead is to stop pretending and being your true self?

Erin Levzow consults as CMO for CapitalSpring, a restaurant-focused investment firm, and the co-host of Bite-Sized and Bossy, the fastest-growing restaurant podcast. Her career has spanned theater, hospitality, digital marketing, resorts, restaurants, and experiential brands including MGM Resorts, Caesars, Wingstop, Del Taco, Jack in the Box, and Museum of Ice Cream.

Erin shares how being your true self can change the trajectory of your career, why brands need to know exactly what they stand for, and how great marketing is really about making guests feel seen, heard, and valued. She also digs into digital tracking, loyalty, experiential openings, and why testing initial ideas matters more than waiting for perfection or certainty.

In this episode, you’ll learn:

✨ Why authentic leadership is less exhausting and infinitely more effective

✨ How strong brands translate what they stand for into guest experiences

✨ Why marketers need to speak up about both ideas and implications

✨ How testing and experimentation beat set-it-and-forget-it marketing

✨ What today’s best brands do to drive traffic, loyalty, and consumer love

A conversation for leaders who are ready to trust their instincts, move faster, and build brands that matter.

Erin’s Creative Inspiration

Book: Jesus Listens by Sarah Young and The Let Them Theory by Mel Robbins

Brand: Whiskey Cake Kitchen and Life Time Fitness

Beverage: Vodka soda with lime

Song: “Roar” by Katy Perry