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Stop Scrolling, Start Scaling® Podcast

Stop Scrolling, Start Scaling® Podcast

Written by: Ninety Five Media
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The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!2022 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 279. A Belief About Marketing That Is Holding You Back
    May 20 2026

    Ignoring your marketing might feel easier in the moment, but it's one of the fastest ways to lose opportunities without even realizing it. In this episode, you will learn about the hidden cost of avoidance and why outdated or inconsistent marketing can actively work against your business. Through real examples and clear data, this conversation reframes marketing as a responsibility, rather than an optional task. Because whether you're actively showing up or not, your audience is still forming opinions based on what they find. And in today's landscape, social media is often the first place they look. This episode also challenges the belief that doing nothing is neutral. It's a decision that shapes how your brand is perceived, who reaches out, and who walks away. Instead, Emma introduces a more powerful mindset, one rooted in ownership, clarity, and intentional visibility. If your marketing has felt inconsistent, overwhelming, or easy to push aside, this episode will help you rethink your role, take back control, and start showing up in a way that actually supports your growth.

    Listen in as Emma explains:

    • Why ignoring your marketing actively damages brand perception and client acquisition

    • How outdated social media creates confusion and drives away ideal clients

    • Why social media is now the primary first impression for most brands

    And so much more!

    Connect with Ninety Five Media:

    Check out our website: ninetyfivemedia.co

    Follow us on Instagram: instagram.com/ninety.five.media

    Grow your brand's social media presence with us:

    Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    FREE AUDIT

    What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

    Take our FREE Social Media Health Check today to:

    ✅ See where your social media stands today

    ✅ Identify your growth stage

    ✅ Discover the next step to level up your results

    Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    Show More Show Less
    16 mins
  • 278. How to Build a Marketing Strategy That Works (+ a New Offer!)
    May 13 2026

    If your marketing feels inconsistent, frustrating, or like it's not driving results, the problem likely isn't effort, it's strategy. In this episode, we break down why so many businesses struggle to see traction and how jumping between tactics is actually holding them back. From posting sporadically to outsourcing without direction to following generic advice online, these common habits create scattered messaging and inconsistent outcomes. The reality is that without a clear, long-term plan, it's nearly impossible to gather meaningful data, refine your approach, or build real momentum. This conversation reframes marketing as a strategic function of your business, not a reactive task. Because when strategy is missing, everything feels harder. More importantly, it highlights what changes when a clear, customized strategy is in place: clarity, direction, confidence, and ultimately, consistent demand.

    Listen in as Emma explains:

    • Why lack of strategy is the root cause of most marketing challenges

    • How jumping between tactics prevents meaningful growth and data collection

    • Why generic marketing advice fails without customization to your business

    And much, much more!

    Connect with Ninety Five Media:

    Check out our website: ninetyfivemedia.co

    Follow us on Instagram: instagram.com/ninety.five.media

    Grow your brand's social media presence with us:

    Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    GRAB YOUR MARKETING GROWTH BLUEPRINT

    If you're tired of throwing tactics at the wall and hoping something sticks, the Marketing Growth Blueprint gives you the clarity and direction to finally make your marketing work like a real growth engine.

    In one focused strategy session, we pinpoint what's been holding you back, simplify your next steps, and map a marketing plan you can actually execute over the next 120+ days.

    You will walk away knowing exactly what to prioritize to generate more leads, convert more consistently, and stop wasting time on content that isn't moving the needle.

    Get your Marketing Growth Blueprint here: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

    Show More Show Less
    20 mins
  • 277. The Messaging Mistakes Costing You Clients (And What to Say Instead)
    May 11 2026

    If your content is getting views but not converting, your messaging might be the problem, not your visibility. This episode breaks down the critical mistakes business owners make when talking about their offers and why unclear, passive, or overly broad messaging is costing you clients. When your audience doesn't immediately understand who you help, what you do, and the result you deliver, they move on, no matter how often they see your content. Listen in to learn why vague statements fail to resonate, how soft language undermines trust, and why conviction is the key to driving conversions. Clear messaging is not about sounding clever or polished, it's about being understood instantly. This episode also walks through practical ways to refine your messaging, and how to simplify your offer into a clear, outcome-driven statement. When done right, strong messaging builds trust, creates clarity, and makes it easy for the right people to say yes.

    Listen in as Emma explains:

    • Why vague messaging prevents your audience from recognizing your value

    • How passive language weakens trust and lowers conversions

    • Why conviction in your offer directly impacts buyer confidence

    And so much more!

    Connect with Ninety Five Media:

    Check out our website: ninetyfivemedia.co

    Follow us on Instagram: instagram.com/ninety.five.media

    Grow your brand's social media presence with us:

    Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    FREE QUIZ!

    What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up?

    Take our FREE Social Media Health Check today to:

    ✅ See where your social media stands today

    ✅ Identify your growth stage

    ✅ Discover the next step to level up your results

    Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    Show More Show Less
    23 mins
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