If you've been spending more time on your logo than on actually selling your baked goods … this episode is for you.

Today, we’re getting real about the "overengineering" trap that keeps so many bakers stuck before they ever make their first sale — and I’ll be sharing exactly where your energy needs to go instead (especially in those early days).

Key Takeaways:

• Your brand colors, website, and Instagram aesthetic aren't what's going to make your bakery profitable
• The story of how Spilt Milk went from a scrappy farmers market table to a seven-figure business — and what we didn't spend money on along the way
• The three things every baker should focus on before worrying about branding or polish
• Why getting in front of real customers early is the most valuable market research you'll ever do

Resources + Links:

• Recipe Costing Essentials - our beginner-friendly recipe costing system that’ll have you accurately & easily costing your recipes in an afternoon
• Free Bakery Profit Audit — a 15-minute financial check-in for bakery owners: [Link in show notes]
• New York Times article on successful home baking businesses
• Got a question you'd like me to answer on the podcast? Email me! hello@bakerybusinessacademy.com
• Join our Bakery Owners Facebook Group to connect with fellow bakers and continue the conversation