Stop charging by the hour - try value-based pricing. What I charge for web design.
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Stop charging by the hour - try value-based pricing. What I charge for web design.
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Most of us start the same way - pick an hourly rate, estimate how long something will take, multiply the two, and send a quote. That method has a name - it's called time-and-rate estimating. On the surface it feels fair and logical.
The problem is it ties your income directly to your hours. The better you get, the faster you work - and the less you earn for the same result. That's a system that penalises you for improving.
Hi, I’m Andrew Backhouse. My site is https://andrewbackhouse.design and in this episode of “A web designer did what?!”, I am exploring value based pricing; but, this approach isn't without difficulty. It takes confidence to quote a higher number and hold your ground. Some clients, especially smaller local businesses, are used to comparing hourly rates - and a fixed fee without a visible hourly breakdown can feel opaque to them.
Follow Andrew:
Linkedin: https://www.linkedin.com/in/drewadesigner/
Instagram: https://www.instagram.com/drewadesigner