SHOW NOTES:

In this solo episode of Stories With Traction, host Matt Zaun breaks down one of the most common mistakes even great storytellers make: they don’t spend enough time on the hook.

But this isn’t about flashy intros or attention-grabbing openers.

Matt reframes the hook as the point of change in a story, the moment that connects the message directly to the audience and moves them toward action.

SHOW NOTES:

In this solo episode of Stories With Traction, host Matt Zaun breaks down a simple, repeatable system for using storytelling to cut through noise, inspire action, and lead more effectively (without adding hours to your calendar).

Matt introduces the 20-Minute Story Strategy Session, a practical framework leaders can use to uncover powerful stories already hidden in their subconscious and apply them directly to business processes such as staff meetings, sales conversations, and internal communication.

SHOW NOTES:

SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.

Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.

Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.