Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!

Timeline Summary:

• [00:00:40] Introduction to Cricket Matters
• [00:02:29] Ahrefs Tool Introduction
• [00:03:43] Website Health Score Reveal
• [00:06:08] SSL Certificate Importance
• [00:13:02] Final Health Score and Next Steps

Key Takeaways:

1. Understanding Website Audits: The episode breaks down how to perform a website audit using Ahrefs, illustrating the importance of regular site checks to maintain and improve website health.
2. SEO Essentials: Learn about critical elements like SSL certificates, HTTPS vs. HTTP links, and the impact of these on your site's security and Google ranking.
3. Practical Demo: A real-time demonstration of fixing errors on a website, showcasing how quick interventions can drastically improve site health.
4. User Experience Focus: The discussion emphasizes that Google values user experience highly, which includes fast loading times, mobile responsiveness, and secure browsing with HTTPS.
5. Resources for Improvement: James and Josh provide resources and tips for listeners to conduct their own audits and highlight when it's wise to seek professional help.
6. Importance of Continuous Monitoring: The podcast stresses the need for ongoing website reviews to ensure the site remains optimized and performs well against competitors.

Websites and Links Mentioned:

• Ahrefs Website
• Free Website Audit

Quotes:

"Optimizing your site's health is like maintaining your personal health; both need regular checks and timely actions." — James Breese

"Even the smallest website error can impede your SEO progress; it's crucial to fix these quickly." — James Breese

"Your website’s backend is as important as the content on the front. Google cares about both!" — Josh Kennedy

"HTTPS is not just a prefix; it's a shield against potential threats to your website." — James Breese

"A good user experience starts with a well-structured, securely linked website." — Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!

Timeline Summary:

• [00:00:05] SEO and Link Types Overview
• [00:01:18] Three Types of Links Explained
• [00:02:00] Importance of Efficient Internal Links
• [00:04:20] What Are Backlinks and Toxic Links?

Key Takeaways:

1. Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.
2. Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.
3. Inbound and Outbound Links: Inbound links boost your website’s authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.
4. Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site’s reputation.
5. Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.
6. Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.
7. SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Links tell Google you're an authority and you take good care of your website." — James Breese

"Internal links make your website efficient for Google to crawl." — Andrew Wallis

"Earn your links, don't buy them. Google knows the difference." — James Breese

"Toxic links are like bad cholesterol for your website’s health." — James Breese

"A good linking structure equals better traffic, leads, and sales." — James Breese

Show Your Support: Rate and Review Us!

If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

Rate and Review us on Apple Podcasts

FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!

Timeline Summary:

• [00:00:42] Frizzo Website Launch
• [00:01:21] Staging and Testing
• [00:04:28] SEO and Google Rankings
• [00:06:34] Cricket Matters Revamp
• [00:07:55] Website Health and Speed

Key Takeaways:

1. Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.
2. SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.
3. Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.
4. Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.
5. Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.
6. Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.
7. Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.

Websites and Links Mentioned:

• Strength Matters
• Website Audit
• Free Strategy Call

Quotes:

"Launching a new website involves more than just going live; it’s about creating a fully functional, error-free environment." — James Breese

"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese

"SEO isn’t just an add-on; it’s a crucial foundation for your website’s visibility and success." — James Breese

"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy

"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew Wallis

Show Your Support: Rate and Review Us!

If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

Rate and Review us on Apple Podcasts

FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system