Struggle Huddle #3: Hannah Shamji
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Struggle Huddle #3: Hannah Shamji
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About this listen
In this episode of Struggle Huddle, I sit down with customer researcher (and former therapist) Hannah Shamji to unpack the art and science of truly great interviews. We talk about her winding path from government healthcare to Copyhackers to running her own research practice, and how her therapeutic training completely transformed the way she builds safety, earns trust, and gets people to share what actually matters.
Hannah shares her blueprint for kicking off a call without awkward small talk, why safety beats rapport, and how to “poke around” and check your bias so you uncover deeper insights. We get into rabbit holes, reading energy, and why curiosity (not a perfect script) is the real superpower. We also tackle the tension between AI speed and human rigor in research—and what that means for the future of our work.
Whether you’re a marketer, founder, or just someone who wants to get better at asking questions, this one’s packed with practical takeaways and mindset shifts you can start using immediately.